CHICAGO, IL (August 18, 2001) - International Truck and Engine Corporation announced today it has extended its NASCAR Craftsman Truck Series marketing initiative with driver Terry Cook and the No. 29 K-Automotive Ford throughout the remainder...
CHICAGO, IL (August 18, 2001) - International Truck and Engine Corporation announced today it has extended its NASCAR Craftsman Truck Series marketing initiative with driver Terry Cook and the No. 29 K-Automotive Ford throughout the remainder of the 2001 racing season. The program, which features the popular Power Stroke® Diesel engine made by International for Ford Motor Company, began six races ago at Kansas Speedway.
"Our experience over the past six races has been exceptional," said Bob Carso, Manager, Communications, International Engine Corporation. "The association with Terry and K-Automotive has enabled International and Ford to expose the Power Stroke Diesel brand to truck enthusiasts on a national level through ESPN TV and MRN Radio coverage of the races as well as in local markets where the NASCAR Craftsman Truck Series competes. We have a great spokesperson in Terry for a great product, the Power Stroke Diesel Engine. Terry is the top Ford driver in the series this season and because of his background as a diesel mechanic, represents a winner - the Power Stroke Diesel - extremely well in the marketplace.
"We're totally excited Power Stroke Diesel has decided to support us for the rest of the 2001 NASCAR Craftsman Truck Series season," said Cook, currently seventh in the NCTS championship point standings. "It's no secret we've been hoping this would happen. We've had some our best runs this season flying the Power Stroke Diesel colors and now, with their assistance, we're stoked to make a stretch run for a Top-5 finish in the points. There are eight races left and we're only 71 points out of fifth and just 201 out of first. Now that we have Power Stroke Diesel on board for the rest of the season, anything is possible."
Cook showed just that rolling to his best finish of the season, a second-place effort, at Indianapolis Raceway Park August 3. Ironically, the performance came in the Power Stroke 200, an event International and Ford have teamed up to support since 1999.
"This is really a boost for our race team," said K-Automotive team owner and crew chief Bob Keselowski of the extension. "Getting Power Stroke Diesel to partner with us in July gave us a real shot in the arm and it showed in our performance - four Top-10 finishes in five races. To have Power Stroke Diesel sign on for the rest of the year is a real confidence boost for everyone and it will give us the resources to compete at the top level over the final eight events."
In addition to the solid on-track effort, Cook and the K-Automotive team have had a busy two months promoting the association through a series of public and media-related activities. Cook, who first worked on diesel engines as a youth in his father's automotive repair shop, has done everything from throw out the first pitch at a professional baseball game to volunteering his time for a children's summer reading program. Along the way, the 33-year-old Indianapolis, IN resident has brought the Power Stroke Diesel message of top performance, reliability and economy to the truck-buying public.
"This sponsorship allows us to connect with customers who know, understand and appreciate trucks," stated Carso. "The NASCAR Craftsman Truck Series is all about tough trucks and that's consistent with the Built Ford Tough and Power Stroke Diesel brands. It's about being tough and durable, it's about power, performance and a fun driving experience. That's what race fans understand and that's what Power Stroke Diesel owners experience every day they get into their Ford trucks."
International manufactures the 7.3-liter, V-8 Power Stroke Diesel engine exclusively for Ford Motor Company for use in Ford Super Duty F-Series pickup trucks, Econoline vans and Excursion sport utility vehicles.
Due in part to the ever-growing popularity of this engine in Ford pickups, more than one million Power Stroke Diesel engines have been produced since its introduction in 1994. Nearly two out of three buyers of Ford Super Duty pickups choose the Power Stroke Diesel over a standard gas engine, making it the most popular engine in its class.
The rising cost of gasoline, combined with diesel's superior fuel economy achieving up to 30 percent better fuel economy than gas engines - makes diesel an attractive option, and not just for businesses. A rising number of recreational enthusiasts are turning to diesel engines for their weekend towing needs, including pulling boats and horse trailers, as well as for their everyday vehicles. And because International is committed to cleaner air solutions for today's environment, environmentally-conscious motorists are also choosing diesel power in growing numbers.
International Truck and Engine Corporation is the operating company of Navistar International Corporation (NYSE: NAV), which is headquartered in Warrenville, Ill., a suburb of Chicago, which had year 2000 sales and revenues of $8.5 billion. International Truck and Engine is a leading producer of mid-range diesel engines, medium trucks, school buses, heavy trucks, severe service vehicles, and parts and service sold under the International brand by the industry's broadest dealer and distribution organization. The company also is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. Additional information can be found on the company's web site at www.InternationalDelivers.com.