Pontiac-GMC Racing to Host eshOts

DETROIT (May 23, 2000) - The Pontiac-GMC Racing display on the NHRA's Manufacturer's Midway will be the host of eshOts at four national events this year beginning with the 3rd annual Prestone Route 66 Nationals on June 2 -4 at Route 66 ...

DETROIT (May 23, 2000) - The Pontiac-GMC Racing display on the NHRA's Manufacturer's Midway will be the host of eshOts at four national events this year beginning with the 3rd annual Prestone Route 66 Nationals on June 2 -4 at Route 66 Raceway in Joliet, Ill. Race fans can stop by the Pontiac-GMC Racing display and have their photo taken standing with Tom Martino's Century 21 Pontiac Pro Stock Firebird. The visitor is then issued an identification tag along with a pin number with instructions on how to access the eshOts Web site. After going to www.pontiac/nhra.com, the user enters their 13-digit pin number and their picture is displayed on the screen. The digital photo can then be downloaded as a screen saver or saved as a souvenir of their visit to the Route 66 Nationals. Additional traffic is generated to the site by friends and family members accessing the photo using the same pin number. "We've used eshOts at numerous Winston Cup events and the traffic is non-stop," said Fred Simmonds, GM Motorsports Marketing Manager of Drag Racing. "We'll keep the photos on the Web site for 90 days. The response is just incredible and the fans absolutely love it. They can stop by the display, have their picture taken and then call their friends to show them what they're doing at the Route 66 Nationals. This is just another effort on the part of Pontiac-GMC to make the NHRA Manufacturer's Midway a dynamic, fun-filled place to visit." In addition to the Route 66 Nationals, Pontiac-GMC will utilize eshOts at the Pontiac Excitement Nationals at National Trail Raceway in Columbus, Ohio, on June 16-18, the U.S. Nationals at Indianapolis Raceway Park on September 1 - 4, and the Advance Auto Parts NHRA Nationals at Heartland Park in Topeka, Kan., September 29 - October 1. The eshOts display will be open from 8 a.m. to 4 p.m. on Friday through Sunday of each event, and Friday through Monday of the U.S. Nationals.

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Series Automotive , NHRA
Drivers Tom Martino