Online ticket sales a success for Darlington

DARLINGTON, S.C. (March 9, 2000) Darlington Raceway, the track "Too Tough To Tame," is boasting record online ticket sales this year, especially for the upcoming SunCom 200/Mall.com 400 NASCAR Busch Series Grand National Division and NASCAR...

DARLINGTON, S.C. (March 9, 2000) Darlington Raceway, the track "Too Tough To Tame," is boasting record online ticket sales this year, especially for the upcoming SunCom 200/Mall.com 400 NASCAR Busch Series Grand National Division and NASCAR Winston Cup Series weekend, March 17-19. The raceway has been selling tickets online for less than a year, but it was evident from the beginning the new "fan-feature" is a success.

"We went online with our ticket sales as a service to NASCAR fans," said Darlington Raceway President Jim Hunter. "Many people have lives that are just as fast-paced as the sport of NASCAR racing. Having 24-hour availability gives ticket buyers the ability to purchase grandstand seats at any convenient time."

In January, the www.darlingtonraceway.com site had 165,000 hits. More than 5,000 tickets were sold. Through February and this month, online sales continue at a record pace.

Statistics show that online sales have been dominated by NASCAR newcomers for the most part. In fact, 80 percent of online ticket buyers are first-time race attendees.

"The demographics of NASCAR fans reveal what a diverse audience we have," Hunter said. "By going online, Darlington Raceway reaches even more people and builds more interest among a wide variety of people.

"We were very cautious when designing the program, because we didn't want to lose the 'personal touch' and 'Southern hospitality' that is characteristic of Darlington. I can assure you our Web site is as 'friendly' as our in-person ticket operators. Even though we're moving into the future, we'll never forget our history and tradition."

Considering Darlington fans are so well 'connected,' Darlington's recent announcement of Mall.com as sponsor of the upcoming March 19 NASCAR Winston Cup Series race was very appropriate for NASCAR's most traditional track.

There are still good seats available for the Mall.com 400 and SunCom 200. When purchasing tickets online, fans may choose their grandstand location and price range before being placed in the best available reserved seats.

A special "Darlington 2000 Pole Day Puzzle" collectible ticket package is also available for purchase. The commemorative two-part ticket is good for admission to Morning News Pole Day for the Bud Pole Award for both the Mall.com 400 weekend and the Pepsi Southern 500 weekend, Sept. 1-3. The tickets feature all-time Darlington winners David Pearson and Dale Earnhardt.

For more information or to purchase tickets visit Darlington's Web site at www.darlingtonraceway.com or call the ticket office at (843) 395-8499.

-nascar.com-

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About this article
Series Automotive , Monster Energy NASCAR Cup
Drivers Jim Hunter , David Pearson