New Jersey Motorsport Park news 2008-04-15

NJMP Announces Front Row Marketing Services as Marketing and Sponsorship Agency Industry Vet Rob Armbruster is Tapped as Project Director April 15, 2008 - Millville, NJ and Philadelphia, PA - New Jersey Motorsport Park announced its retention of...

NJMP Announces Front Row Marketing Services as Marketing and Sponsorship Agency
Industry Vet Rob Armbruster is Tapped as Project Director

April 15, 2008 - Millville, NJ and Philadelphia, PA - New Jersey Motorsport Park announced its retention of Front Row Marketing Services, a subsidiary of Comcast-Spectacor, as its exclusive Sponsorship and Marketing agency. Industry veteran Rob Armbruster is Front Row's Project Director for New Jersey Motorsport Park, leveraging more than 10 years of sponsorship and media sales experience in the Motorsports industry. Front Row Marketing, a division of public assembly facility management firm, Global Spectrum, with offices at the Wachovia Center in Philadelphia, specializes in the development of contractually obligated revenue for facilities, teams, colleges, municipalities, and sports properties.

NJMP Principal and Development Project Manger Joe Savaro said, "We've been working with Rob now for several years, and are very pleased with his progress. New Jersey Motorsport Park is a multi-faceted facility and we're learning every day from Rob and Front Row that there are a great many ways to commercialize some of the spaces involved in the Park. Tapping Rob's vast experience in Motorsports helps us understand the advertising and sponsorship opportunities in almost every aspect of our operation. We're thrilled to be working with Rob and excited about the partner announcements we'll make in the very near future."

Among Armbruster's career achievements are:
2004 Present: Director of Project Management for Front Row Marketing Services. Manage all of Front Row's activities for it Motorsports clientele, including Dover Motorsports, Inc., Vegas Grand Prix, Talladega Superspeedway, and Pocono Raceway.

2003-2004: National Director of Business Development for Dover Motorsports, Inc. Oversaw and managed the sales of all sponsorships for all 7 owned Dover properties.

2000 2003: Director of Business Development for Dover Speedway. Sold and managed the staff responsible for all sponsorships, hospitality, suites, and exhibit space. Also played the same role for the 2003 Grand Prix of St. Petersburg (FL), then owned by Dover Motorsports, Inc.

1995 2000: Sold marketing initiatives for NASCAR related programming in the Central Pennsylvania market with Brill Media.

Said Armbruster, "This is one of the most exciting projects I've ever worked on. Being part of a world class facility at the ground floor allows Front Row to build customized partnerships for a variety of regional and national firms looking to tap into the marketing power that New Jersey Motorsports Park will generate. The ownership and management team at NJMP is extremely energized and I'm positive we'll be doing exciting things at New Jersey Motorsports Park!"

-credit: njmp

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