Atlanta, Georgia (December 3, 2007) - HANS Performance Products is excited to announce their brand new HANS Device the Sport Series. The design is guaranteed to provide the same level of industry leading safety as existing HANS Devices, but retail at just $695.

All models in the $695 Sport Series offer the same proven strength and protection as existing HANS Devices. Breakthroughs in carbon fiber molding technology have allowed HANS Performance Products to pass cost savings directly onto racers. Sport Series models become available in the new-year. The most popular sizes will be available first. Pre -- production parts will be at the HANS booth during this week's PRI show.

CEO Mark Stiles said, "It is important that our customers know they can trust any HANS Device. We have never been prepared to compromise safety. The Sport Series gives racers access to professional-level performance for only $695."

The Sport Series is in addition to HANS Performance Products' existing Extra Series and Professional Series ranges. Weight is the differentiating factor. The Sport Series weigh about two pounds and the Professional Series weigh about one pound. The Extra Series slots in the middle.

Stiles continued, "Our engineering puts customers first. Providing easy to use and robust products that stand the scrutiny of safety experts and racers alike is why we have sold more than 50,000 HANS Devices."

Details and information about HANS Performance Products are available at or by calling 1-888-HANS-999 or 770-457-1046.

-credit: hansdevice