New Corporate Motorsports Agency Picks Up Speed

LOS ANGELES, Jan. 17 /PRNewswire/ -- In response to autoracing's devoted 115 million U.S. fans -- and eager corporate sponsors -- entertainment and corporate public relations consultant, Diana Siegel, has joined the newly formed, Corporate ...

LOS ANGELES, Jan. 17 /PRNewswire/ -- In response to autoracing's devoted 115 million U.S. fans -- and eager corporate sponsors -- entertainment and corporate public relations consultant, Diana Siegel, has joined the newly formed, Corporate Motorsports Agency.

Corporate Motorsports is a strategic motorsport consultancy and management partner to corporations and advertising agencies wanting to develop brand loyalty and increase exposure through motorsports marketing.

Siegel, recently relocated from L.A., has twenty years experience working in the entertainment industry. In addition to entertainment clients, Siegel has also worked successfully with those in the apparel, food and beverage, and high-tech industries.

"We are thrilled to have Diana on our team," says Baker. "Diana is sensitive to the unique needs of the entertainment industry. She will add an entirely new dimension to our services."

The focus of Corporate Motorsports is the success of corporate investment in motorsports programs. They do not represent any teams or drivers, and offer an exceptional support system for corporations and their motorsport involvement. Baker foresees the increased need for Corporate Motorsports services in the entertainment field. As NASCAR continues to explode in popularity, movies and television networks are being promoted through Winston Cup race teams. Jurassic Park, Batman, Toy Story and The Cartoon Network have appeared on the hoods of race cars over the past several years.

Corporate Motorsports will offer every agency service to industry marketing executives, from information-based consultation to full, turn-key racing programs. Their services are also available to all types of national and international businesses who want to promote their companies through motorsports. Interested newcomers looking for introductory consultation, as well as seasoned sponsors needing assistance with a lagging team, stand to benefit from the agency's expertise.

A notable service includes race-team evaluation by nine-time National Champion and three-time World Challenge winner, Kim Baker. His twenty years' experience as team owner, manager, race car designer and driver will offer the agency's clients a distinct advantage in current and future team evaluation.

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