NASCAR extends partnership with public relations firm

NASCAR extends partnership with Alan Taylor Communications for consumer public relations support. Focus will be on top tier national media markets, particularly in New York, Los Angeles and Chicago DAYTONA BEACH, Fla. (Jan. 13, 2003) - As part...

NASCAR extends partnership with Alan Taylor Communications for consumer public relations support.

Focus will be on top tier national media markets, particularly in New York, Los Angeles and Chicago

DAYTONA BEACH, Fla. (Jan. 13, 2003) - As part of a continuing initiative to raise its profile nationally and in America's major markets, NASCAR announced today that New York-based Alan Taylor Communications (ATC) has again been retained for consumer public relations services in 2003. The agency will execute all activities through an integrated effort with NASCAR PR.

ATC, which has been on board with NASCAR since December of 2000, will continue to focus on activities to drive coverage of races in the NASCAR Winston Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series. In addition, ATC will work to drive consumer media coverage of NASCAR, its drivers, teams and sponsors in all outlets ranging from sports, news, lifestyle and business. Particular focus will be given to outlets in New York, Los Angeles and Chicago.

"Over the last several years, we've made huge strides in the quantity and quality of coverage we are seeing in the top metropolitan markets," said Jim Hunter, NASCAR vice president of corporate communications. "Having a premier firm like Alan Taylor Communications as a resource has and will continue to help us maximize our efforts in this critical initiative."

"Obviously we are thrilled to continue our partnership with a marquee organization like NASCAR," said Alan Taylor, CEO of Alan Taylor Communications. "I continue to be impressed with the NACAR leadership and we're excited about our opportunity to contribute to the sport's continued success."

Ranked as the top independent agency in the sports/leisure category, Alan Taylor Communications has executed global, national and grassroots programs for clients in various business sectors. The agency currently represents such companies as MasterCard, Microsoft, Spalding, Gillette, Nestle' Purina, GNC and several others.

-nascar

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Series Automotive , NASCAR
Drivers Alan Taylor , Jim Hunter