LANGHORNE, PA DECEMBER 20, 1999 . . . "There were a lot of people who told me the newsletter, Motorsports Sponsorship Marketing News, would not last. They said I was crazy for starting the newsletter. That was 15 years ago. This month, January, we kick off our 16th year," said Ernie Saxton, publisher of the monthly newsletter that offers all the latest news on sponsorship, marketing and promotion in motorsports. To celebrate another year, we are offering new subscribers to the newsletter a special price on a one year subscription. The regular rate for 12 months of Motorsports Sponsorship Marketing News is $79.95 (an increase is expected in early 2000). "We are offering a one year subscription for just $59.95 U.S. That is a considerable savings. And we will throw in the last three editions with our compliments," said Saxton. The newsletter offers feature articles on sponsorship and marketing, public relations, using the web, and much more. And there is all the latest news on sponsorship deals. There are tips, helps, leads and more included. The newsletter is designed for the racer, the team owner, the event organizer, and the corporate executive, everyone that wants to be better informed on the workings of sponsorship and marketing in motorsports. "We have had a large number of subscribers send testimonials telling us how important the newsletter was to the success of their sponsorship efforts," said Saxton. The December issue of the newsletter includes an article, "Race Web Pages With The Kiss of Death" that is must reading. And PR expert Stephanie Seacord talks about, PR Basics: Marketing Balance. Joe Verdegan gives tips on how to get your foot in the door literally. And Sylvia Allen, a sponsorship expert, talks about sponsorship from the sponsor's perspective. And Saxton has announced that he will present his annual Speedweek's Sponsorship A-Z Seminar at the Holiday Inn @ Indigo Lakes, Daytona Beach on February 18, 9 a.m. "We will cover everything we think a sponsorship seeker should be doing to secure that elusive sponsor and do it in a professional manner. And all attendees will receive a trial subscription to the newsletter and a generic sponsorship proposal," commented Saxton. The cost is just $149.95 for those who register by January 20. Only 20 seats are sold for the seminar. Ernie Saxton Communications Inc. is a sports marketing agency specializing in motorsports. The firm is located at 1448 Hollywood Avenue, Langhorne, PA 19047-7417. Telephone 215.752.7797, fax 215.752.1518 or visit their website at The firm offers more than 35 years experience in motorsports.