MILWAUKEE (June 3, 2005) -- On The Milwaukee Mile's first weekend of the 2005 racing season, speedway general manager Gary Girard and Wisconsin State Fair Park Board Chairman Marty Greenberg welcomed Bernie Peck and his family to a special unveiling of the Milton Peck Media Center, named in honor of Peck's father, a business and auto racing pioneer.

"The Milwaukee Mile is extremely pleased to be a beneficiary of the Peck family's generosity," said Girard. "We honor the accomplishments of Milton Peck, and his enthusiasm for auto racing that he passed on to his son Bernie, a great friend of The Milwaukee Mile."

The Peck family has given generously to an array of Milwaukee area businesses, attractions and organizations, including the Milwaukee County Zoo, the Milwaukee Ballet and the Marcus Center for Performing Arts.

At the dedication ceremony held on practice and qualifying day for the Champ Car World Series and ARCA RE/MAX Series events, Greenberg documented the history of The Milwaukee Mile, highlighting how Milton Peck's driving talents aboard his Fronty Ford took hold on the historic oval back in the 1920's, when it was still a dirt-surfaced track.

"Synonymous with community betterment and institutional perpetuity, the Peck name now finds its place on the media center of one of the most historic sports venues in the United States," Greenberg commented. "Milton Peck was one of the early racing pioneers of The Milwaukee Mile, and a founding member of the Wisconsin Race Drivers Association in 1925. How fitting it is the Milton Peck Media Center be named in his honor."

Bernie Peck is on The Milwaukee Mile Friends of Racing committee, which is comprised of area businessman and industry leaders who share a common goal to bring regional and national visibility and economic growth to the historic speedway.

"My father loved auto racing and racing at The Milwaukee Mile," Bernie Peck shared. "The car dad owned was powered by a 6-cylinder Essex. I don't know if anyone still remembers what an Essex was, but I sure do."

Mr. Peck presented a check for $25,000, which is a portion of the estimated $250,000 the Peck family will contribute over a number of years toward the Milton Peck Media Center naming rights.

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