Michigan Int'l Speeway SEMA news 2009-11-02

Roger Curtis to speak on vehicle technology panel at SEMA Show in Las Vegas MIS president to talk about speedway's R&D initiatives for connected vehicle technology BROOKLYN, Mich. (Nov. 2, 2009) -- With the ongoing efforts for research and ...

Roger Curtis to speak on vehicle technology panel at SEMA Show in Las Vegas
MIS president to talk about speedway's R&D initiatives for connected vehicle technology

BROOKLYN, Mich. (Nov. 2, 2009) -- With the ongoing efforts for research and development of Michigan International Speedway's road courses, skid pad and high-speed oval, track president Roger Curtis will be a featured panelist at the SEMA Show in Las Vegas to further discuss the need for the Irish Hills track to serve as the test bed for connected vehicle technology.

Curtis' panel at SEMA's Vehicle Technology Briefing seminar this Wednesday emphasizes the need to accelerate product development, deployment, acceptance and integration of automotive and consumer electronics. As momentum for connected vehicle technology continues to grow, MIS could become the epicenter of testing for the new technology.

"As this connected vehicle technology continues to grow, this is a great opportunity to let the experts in the industry know that MIS is a great location for the testing and development of this technology," Curtis said. "Our goal is to become the independent closed-course testing facility that all manufacturers and after-market providers will use to test this technology and with it bringing jobs to the South Central Michigan area."

MIS announced a partnership with the Michigan Department of Transportation (MDOT) in early 2009 with the speedway's road course serving as the test center for connected vehicle technology. Connected vehicle technologies allow cars to "talk" to one another to prevent collisions and improve mobility and fuel efficiency.

Since the announcement with MDOT, MIS has hosted several connected vehicle test sessions in 2009. Most recently, TEAMLINC, a product of Westlake, Ohio,-based Western DataCom and the U.S. Army Tank Automotive Research Development Center (TARDEC), demonstrated connected vehicle capabilities with their secure Mobile Ad Hoc Networking (MANET) technologies for the U.S. Army National Automotive Center back in August.

The live demonstration showed users in military and passenger vehicles how to wirelessly communicate with voice, video and data while on the move or on the halt (parked). The purpose of the demonstration was to test MANET applications for future integration into military and first responder emergency vehicles. It would give EMS, fire and police responders the ability to communicate with one another via Voice over Internet Protocol (VOIP) technology, which currently does not exist with the current system.

"Both TEAMLINC and TARDEC were very pleased with the 4-day test session here at MIS," MIS Director of Business Development Kevin Kelly said. "Both groups were able to accomplish many of their goals and hopefully they will plan to return to MIS next summer for more testing of this technology."

The use of MIS as a private road test facility is one of the final pieces that puts Michigan at the forefront of this industry-defining technology. Already home to more than 80 percent of the automotive R&D in the United States, the united effort between MIS, MDOT, Connected Vehicle Proving Center (CVPC), Center for Automotive Research (CAR), and others are under way to make Michigan the center for connected vehicle technology, development and testing. Studies have shown any state that successfully pulls together a fully functioning "lab to assembly line" system with connected vehicle technology, will create between 16,000 and 41,000 high tech jobs and contribute between $177 and $448 million in state income tax revenues.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It's the love of racing and the thrill of a great time for race fans and drivers alike.

The best, guaranteed lowest prices in 2010 will go to renewal customers and new customers who make a $30 goodwill deposit. Current, 2009 customers will have the chance to renew at the best pricing available when they receive their renewal packets. New customers can log onto www.MISpeedway.com or call 800-354-1010 to leave a deposit. That deposit ensures race fans get the best pricing for 2010.

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Series AUTOMOTIVE