McDonald's / PPI Motorsports announce agreement

McDonald's, PPI Motorsports Announce Revised Sponsorship Package OAK BROOK, IL (Aug. 3, 2001) - After reassessing its team sponsorship involvement in the NASCAR Winston Cup Series, McDonald's has reached an agreement with PPI Motorsports to...

McDonald's, PPI Motorsports Announce Revised Sponsorship Package

OAK BROOK, IL (Aug. 3, 2001) - After reassessing its team sponsorship involvement in the NASCAR Winston Cup Series, McDonald's has reached an agreement with PPI Motorsports to revise its current sponsorship package. The agreement calls for McDonald's to phase out of its current primary sponsorship of the PPI-owned No. 96 Ford Taurus and to become an associate sponsor in 2002 of the PPI/Tide Ford.

"McDonald's remains committed to supporting NASCAR," said Georgina Roy, McDonald's manager of sports marketing. "We decided to revise our sponsorship package after a thorough review of our current motorsports programs and discussions with PPI. McDonald's will continue to support motorsports as the Official Drive Thru of NASCAR and as an associate sponsor of the PPI/Tide Ford through 2002."

PPI Motorsports will enter the McDonald's Ford, driven by Andy Houston, in seven remaining races in 2001 with the primary sponsorship ending after the Sept. 30 race at Kansas Speedway. The seven races are: Indianapolis (Aug. 5), Brooklyn, Mich. (Aug. 19), Bristol, Tenn. (Aug. 25), Darlington, S.C. (Sept. 2), Richmond, Va. (Sept. 8), Dover, Del. (Sept. 23) and Kansas City, Kan. (Sept. 30).

"We look forward to continuing our relationship with McDonald's through PPI Motorsports' Tide program," said Cal Wells, president of PPI Motorsports. "Based on this development, PPI motorsports has begun restructuring towards a very focused one-car program for the No. 32 Tide Ford."

-PPI/MCDonald's

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About this article
Series Automotive , Monster Energy NASCAR Cup
Drivers Andy Houston