MB2 Motorsports signs PR firm

U.S. Army NASCAR team hires Kermish-Geylin Public Relations; Veteran motorsports publicists to manage program. HARRINGTON PARK, N.J. (Jan. 8, 2003) -- Kermish-Geylin Public Relations, Inc. has been named by MB2 Motorsports as the public ...

U.S. Army NASCAR team hires Kermish-Geylin Public Relations;
Veteran motorsports publicists to manage program.

HARRINGTON PARK, N.J. (Jan. 8, 2003) -- Kermish-Geylin Public Relations, Inc. has been named by MB2 Motorsports as the public relations agency for the United States Army NASCAR Winston Cup team and driver Jerry Nadeau.

The public relations program will be managed by Chris Dirato with David Ferroni handling the trackside and day-to-day media relations duties.

Dirato, a KGPR staffer since 1993, is an account executive and the firm's general manager of motorsports.

Ferroni, who supervised the public relations program for the McDonald's NASCAR program from 1996-2001, recently joined KGPR as an account executive.

"We are thrilled to be part of the MB2 motorsports team and the U.S. Army's venture into NASCAR Winston Cup Racing," said Mike Geylin, president of KGPR. "The continuing growth of NASCAR and the unique sponsorship of the U.S. Army provide a solid foundation to develop and enhance the public relations and marketing programs that come with being a primary motorsports sponsor."

Kermish-Geylin also handles public relations for the U.S. Army's NHRA Top Fuel dragster campaigned by Don Schumacher Racing and driven by Tony Schumacher.

In addition to its headquarters here, the 17-year-old firm has offices in Beverly Hills, New England and Minnesota. Beyond motorsports assignments, which have included publicity responsibilities for SCAA Pro Rally, Exide Corporation's NASCAR and NHRA programs, KGPR's client list includes DaimlerChrysler, Global Electric Motorcars, Porsche Cars North America and Quigley Motors.

-mb2m-

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Series AUTOMOTIVE , NASCAR-CUP