Mackey Marketing adds speedWerx

Marietta, GA: Mackey Marketing Group (MMG) has been retained by NorthWest SpeedWerx to serve as the agency of record for its motorsport racing properties. NorthWest SpeedWerx has ownership positions in teams in Karts, Formula Mazda and...

Marietta, GA: Mackey Marketing Group (MMG) has been retained by NorthWest SpeedWerx to serve as the agency of record for its motorsport racing properties. NorthWest SpeedWerx has ownership positions in teams in Karts, Formula Mazda and Formula Atlantic competition.

NorthWest Speedwerx was established to identify aspiring young American open-wheel race drivers and assist them with the resources and guidance necessary to move them forward in their driving careers. Under the umbrella program entitled "Kart2CART", NorthWest SpeedWerx has already assisted young drivers such as Pete Mercier and Andy Lally in Formula Atlantic competition. NorthWest SpeedWerx's Kart2CART will help open opportunities for American drivers moving up to the CART FedEx Championship Series. Currently, there are only two full-time American drivers competing in this premier series.

Mackey Marketing Group is a veteran motorsport-marketing agency. With clients in leading series throughout the U.S. and abroad, the agency is well positioned to offer corporate partners a winning strategy involving this highly successful application of event marketing. With the addition of NorthWest SpeedWerx, MMG continues to build a reputation as racing's "powerful" sports marketing agency.

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Series Automotive
Drivers Andy Lally