Lyn St. James receives AHF Distinguished Service Citation

Lyn St. James Receives 2008 Automotive Hall of Fame Distinguished Service Citation Lyn St. James, one of motorsports' pioneering women, joined an illustrious group of automotive innovators and leaders when she was recently honored as one...

Lyn St. James Receives 2008 Automotive Hall of Fame Distinguished Service Citation

Lyn St. James, one of motorsports' pioneering women, joined an illustrious group of automotive innovators and leaders when she was recently honored as one of seven recipients of the Automotive Hall of Fame's Distinguished Service Citation. This honor annually recognizes individuals (currently active or recently retired) who have provided distinguished service to the motor vehicle industry or their respective organizations.

The Distinguished Service Citation is the Automotive Hall of Fame's longest-running recognition, dating back to 1940, and is voted on by the prominent executives who are on its board of directors. Since then, the non-profit organization has presented 417 Distinguished Service Citations, of which only 26 are women.

According to Jeffrey Leestma, president of the Dearborn, Mich.-based Automotive Hall of Fame, "It is, without a doubt, a Who's Who of motor vehicle industry leaders, and we are proud to recognize Lyn's remarkable achievements and contributions. It is a very exclusive club."

"The distinguished service citation is an honor that I share with all women who contribute to the sport," St. James said. "We are making great strides in the industry, but there is still much to be accomplished." For that reason, she founded the Project Podium scholarship program to empower young female race car drivers to help further their early professional careers. "It is my hope that they too will further the sport and make their own contributions as a whole," added St. James.

St. James to Speak at Marketing to Women Conference

St. James will share her experiences and marketing insight when she joins an inspiring panel of experts to discuss opportunities and challenges brands face in reaching the lucrative women's market. The panel discussion is part of the annual Marketing to Women Conference (www.m2w.biz) that will be held May 8 and 9 at the Chicago Cultural Center.

St. James will discuss, in particular, how companies can connect with women through sports and strengthen loyalty, which is especially relevant because women now comprise about half of the fan base of racing, football, baseball and basketball. Joining St. James will be senior executives from such companies as the Toronto Blue Jays, Motorola, Procter & Gamble, Harley Davidson and Kellogg's.

"Women are often interested in sports for personal reasons that go beyond what is happening on the field, the court or race track," noted St. James. "Brands across all categories will learn how this personal connection opens up new opportunities to engage women with their products beyond just team endorsements and sponsorships."

-credit: lsjPR

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Series Automotive
Drivers Lyn St. James , Jeffrey Lee