Luxaire Announces Sponsorship of Nashville ASA Race Hecht's Department Store Will Severe As Presenter PENDLETON, Ind. (May 14, 2001) -- Officials from the American Speed Association and Luxaire Heating and Air Conditioning together announced ...
Luxaire Announces Sponsorship of Nashville ASA Race
Hecht's Department Store Will Severe As Presenter
PENDLETON, Ind. (May 14, 2001) -- Officials from the American Speed Association and Luxaire Heating and Air Conditioning together announced that the June 2 ASA ACDelco Series event at Nashville Speedway USA will be known as the Luxaire 300 presented by Hecht's Department Store. The partnership marks Luxaire's inaugural involvement with the 34-year-old racing series.
"The Luxaire brand has a long history of racing affiliation. It is our first exposure to the ASA ACDelco series and we're proud to sponsor the Luxaire 300," said Doug Widenmann the director of residential marketing for York Unitary Product Group. "We're also excited about being here in Tennessee. It's a great opportunity for us to introduce the Luxaire brand and our new distributors, Wholesale Supply and Mid-South Supply, to the area markets. "
The Luxaire brand is part of York International, the largest independent manufacturer of heating and air conditioning equipment. York is a $4 billion manufacturer and is comprised of four divisions. One of the four is the Unitary Products Division, which sells three core brands of residential and commercial heating and air conditioning equipment: York, Coleman and Luxaire.
"We're excited about the opportunity to grow our relationship into the future and further build brand awareness for Luxaire via the ASA ACDelco Series," said ASA Marketing Manager Greg Carr. "During the planning process at our new corporate offices, we had discussions with Luxaire regarding our needs for the new building. Those discussions lead to this event sponsorship opportunity at Nashville Speedway USA."
Hecht's is the department store leader in its markets, providing an exceptional combination of merchandise selection and customer service. Hecht's operates 57 stores in 15 markets including Washington D.C., Baltimore, Richmond, Norfolk, and Nashville.
Originally a one-mile dirt track built for harness racing and stock cars, Nashville Speedway USA has seen its share of renovations, as the track spent only five years as a mile before it was converted to a half-mile paved facility in 1957. In 1969, the track was lengthened to .596-mile and the 35-degree turns were taken down to the current 18-degree mark.
The track will see its 21st ASA event in 2001, with plenty of history to go around in the previous 20 events. Several classic battles have raged at the fast, long half-mile facility, with winners including Neil Bonnett, Bob Senneker, Dick Trickle, Jim Sauter, Rusty Wallace, Mike Eddy, Butch Miller, Gary St. Amant, Johnny Benson Jr., Mike Miller, Tim Sauter and Mike Garvey. A classic battle came in 1991, when the 250-lap event saw a side-by-side shoot out till the end, with Darrell Waltrip winning his second ASA race at the facility in front of Senneker.
Activities for the Luxaire 300 presented by Hecht's Department Store begin on Friday, June 1, with ASA practice at beginning at 11 a.m. (Central). ASA Qualifying is scheduled to go at 4:30 p.m. and the 100-lap qualifying race set to begin at 7:30. Race day activities begin at 6 p.m. on Saturday, June 2, with ASA's exclusive on-track autograph session. Pre-race ceremonies begin at 7:15 with the Luxaire 300 presented by Hecht's Department Store going green at 8 p.m. The event will be telecast LIVE on TNN Sports.