Steve Potter Named General Manager at Lime Rock Park Brings Diverse Background in Management and Public Relations to Historic Road Course LAKEVILLE, Conn. - Steve Potter, a longtime member of the motorsports community with extensive ...
Steve Potter Named General Manager at Lime Rock Park
Brings Diverse Background in Management and Public Relations to Historic Road Course
LAKEVILLE, Conn. - Steve Potter, a longtime member of the motorsports community with extensive experience in sports marketing and public relations, has been named the new general manager at Lime Rock Park.
Potter will take over the day-to-day operations at Lime Rock, beginning with the Rolex Vintage Festival presented by BMW, Sept. 3-6. He replaces Michael Johnson, who is leaving Lime Rock to pursue a master's degree in business administration.
"Steve's experience as a journalist and then an auto industry and motorsports executive makes him eminently qualified to help us realize our vision for the future of Lime Rock," said track president Skip Barber. "He has seen this industry from both sides of the fence, and that gives him a unique perspective."
Potter for six years managed Mercedes-Benz USA's sports marketing programs in men's professional tennis (ATP Tour), men's professional golf (PGA Tour) and Indy cars (CART.) He was for nine years the New York Times Motorsports correspondent and for six years managed Mazda USA's east coast public relations office.
Potter's ties to Lime Rock go back 34 years. As a writer for both the New York Times and several auto racing publications, he covered numerous events at the track. He also attended the Skip Barber Racing School, and competed at Lime Rock many times during a fifteen-year amateur racing career.
"For almost as long as I can remember, Lime Rock has been part of my life," Potter said. "I've been here as a journalist, as a sponsor and as a driver. So joining the team that Michael and Skip have assembled over the past couple of years is very exciting. Lime Rock has so much history and so much potential, it's an honor to be part of the group that will take it forward."
Potter will work closely with Johnson during a two-month transition period before assuming control of the track at the Vintage Festival on Labor Day weekend.
Johnson became general manager at Lime Rock in April 2002. During his three seasons at Lime Rock, Johnson guided the tremendous growth of the Vintage Festival, including the addition of Rolex and BMW as prominent sponsors, developed the Ferrari Maserati Racing Days and helped bring the American Le Mans Series to Lime Rock. The ALMS is making its first-ever appearance in the Northeast this weekend in the New England Grand Prix.
"Michael has done a terrific job of increasing the capabilities of every department at Lime Rock. We've made tremendous progress in the past three seasons," Barber said. "I have great ambitions for Lime Rock Park and I fully believe that Steve will continue to build on Michael's accomplishments and further our longstanding reputation as the Road Racing Center of the East."