Philadelphia, PA -- 10/7/99 - Two African-American owned and operated companies, Liger Racing, Inc. and Velocity Marketing, Inc. announced today that they have merged. "Our focus will be to promote motor sports to African Americans through ...
Philadelphia, PA -- 10/7/99 - Two African-American owned and operated companies, Liger Racing, Inc. and Velocity Marketing, Inc. announced today that they have merged. "Our focus will be to promote motor sports to African Americans through marketing and sponsorship opportunities", said Rema Howard, President of Velocity Marketing.
This announcement comes on the heels of the July Press Conference by NASCAR, which announced its sponsorship of Liger's Inner City Youth Racing League. The Inner City Program offers urban youth the opportunity to learn, race, compete and explore career opportunities in motor sports. The 2000 program will expand the league to major urban markets.
"We have a strong record of successfully developing relevant African-American marketing opportunities and programs for our clients, and in matching brands with relevant tie-in partners. We are very excited to join forces with Liger in their mission of providing urban youth the same sporting opportunities that other athletes benefit from within the motor sports community", said Royce Wills, General Manager of Velocity Marketing, "Liger is taking the lead in grass roots programs benefiting urban youth. We are proud to be part of their efforts."
"This is an ideal situation for us", said Anthony Martin, President & CEO of Liger Racing. "Velocity provides the marketing and promotional support that we need for the Inner City Youth Racing League and our apparel lines. They also have abundant contacts into corporate America and a solid history of sponsorship marketing. We are pleased to have them part of our team."
Both firms will retain their corporate identities. Velocity will operate as a division of Liger Racing, and each organization will maintain their staff and structure. Velocity and Liger will sit on the others executive boards.