HOUSTON (Nov. 22) -- Newly-crowned NHRA Rookie of the Year Top Fuel drag racer Don Lampus has retained Solutioneers Consulting, Ltd., to secure sponsors for his promising racing operation. The Houston-based company is currently working through ...
HOUSTON (Nov. 22) -- Newly-crowned NHRA Rookie of the Year Top Fuel drag racer Don Lampus has retained Solutioneers Consulting, Ltd., to secure sponsors for his promising racing operation. The Houston-based company is currently working through offers to select a primary sponsor and several associate-level sponsors. The group, headed by Tom Haynes, hopes to have most of the sponsors inked by the start of the 24-event 2001 NHRA season, which begins Feb. 1 in Pomona, Calif.
"We are very bullish on the future of Don Lampus and the future of the National Hot Rod Association," said Haynes, president and founder of Solutioneers. "We've assembled the numbers and it's obvious that motorsports marketing can be a very valuable tool for companies hoping to penetrate the coveted 18 to 49-year-old male demographic pool. We are very selective about the type of clients we work with and Don Lampus and the NHRA fit our model for high profile, exclusive clients.
"The new five-year television package the NHRA has signed with ESPN, which provides for same-day coverage of every event and hundreds of hours of support programming, will yield unparalleled exposure for this sport. We firmly believe the NHRA is poised for the same growth pattern NASCAR has experienced in recent years. It's an incredible buying opportunity and the time to get involved is now. When we match a company with a dynamic driver like Don, I'm confident it will be a win-win situation for many years."
Lampus, a 36-year-old from Dallas, is no stranger to racing success. Prior to his NHRA Rookie of the Year campaign, Lampus won the 1999 International Hot Rod Association Top Fuel World Championship in just his first full year in the cockpit of a 320-mph dragster. Before attacking the quarter-mile battlefield, Lampus was winning races -- and the 1996 class championship -- on the SCORE off-road series.
"Don Lampus is one of the most marketable people we have ever come across," said Haynes, a 17-year veteran of the strategic marketing consulting industry. "He definitely has star quality not to mention his natural ability as a world-class driver. It is our absolute intention to make Don Lampus an instantly recognizable figure, not only in the world of drag racing, but in every home in America."
In addition to procuring sponsors for Lampus, Solutioneers will handle all branding strategy, public relations, and artist development activities relating to the team. Award-winning writer Rob Geiger will continue in his capacity as the team's media specialist.