'King of the Outlaws' displays NAPA colors

HOUSTON, TX (August 13) -- As the Pennzoil World of Outlaws Series opens its annual Wild, Wild Northwest Tour, sprint car fans won't see the usual green ...

HOUSTON, TX (August 13) -- As the Pennzoil World of Outlaws Series opens its annual Wild, Wild Northwest Tour, sprint car fans won't see the usual green #11 Quaker State Maxim. Sixteen-time series champion Steve Kinser's car will be blue as part of a month-long promotion with NAPA AUTO PARTS.

The two sponsors, Quaker State and NAPA, have joined forces to provide World of Outlaws loyalists with some exciting opportunities, including in-store visits by the "King of the Outlaws." Kinser will appear and sign autographs in NAPA stores while Quaker State is offering special promotions with case sales through early September. The promotion started during sprint car racing's premier event, the Amoco Ultimate Knoxville Nationals.

Kinser will appear at the NAPA AUTO PARTS store in Billings, MT, at 1105½ 1st Ave. N., Tuesday from 10 a.m. to noon. He will be at the Coburn Auto Parts store in Aberdeen, WA, located at 304 W. Wishkah Friday from 10 a.m. to noon.

The Double T NAPA store located at 1401 S. First Ave. in Yakima, WA, will host "The King of the Outlaws" August 22nd between 10 a.m. and noon. Kinser will appear at Beaverton Auto Parts at 12050 SW Canyon Rd. in Beaverton, OR, between noon and 2 p.m. August 24th.

Calistoga Auto Parts, located at 1318 Lincoln Ave. in Calistoga, CA, will entertain "The King of the Outlaws" August 31st from 10 a.m. to noon. Kinser's final NAPA AUTO PARTS appearance will be at Riebes Auto Parts (175 E. 20th St.) in Chico, CA, from 10 a.m. to noon September 8th.

"We are very excited to see sponsors in the Pennzoil World of Outlaws Series hold promotions that utilize our drivers," said series President Ted Johnson. "I feel this will clear the path for many others to partner and team up in promoting their products. We have a great following and our fans have proven to be very loyal through the years."

Both companies have deep roots in racing, with Quaker State promoting its brand as a major sponsor of Kinser for the past five years, while NAPA's association is just beginning, having joined the series in 2000.

"With 6,000 NAPA AUTO PARTS stores, the partnership with Quaker State seemed like a natural fit," said Mike Rearden, NAPA director of events and sponsorships. "Everyone also is thrilled to be associated with Steve Kinser, who has dominated the series for so long and is a household name for its fans. Winning combinations is what NAPA is all about and this is another one of those opportunities we look forward to taking advantage of."

So, while Quaker State and NAPA are sure to enjoy much success with this unique opportunity, the fans are sure to reap the benefits as they get closer to the man they call "The King of the Outlaws" when he visits stores throughout the month of August and early September.

-WoO

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Series Automotive , World of Outlaws