PORSCHE APPOINTS NEW MANAGER, MEDIA RELATIONS FOR THE UNITED STATES Steve Janisse will join PCNA's PR team in Atlanta on August 1 ATLANTA - July 21, 2009 -- Today, Porsche Cars North America (PCNA) announces the appointment of Steve Janisse...
PORSCHE APPOINTS NEW MANAGER, MEDIA RELATIONS FOR THE UNITED STATES
Steve Janisse will join PCNA's PR team in Atlanta on August 1
ATLANTA - July 21, 2009 -- Today, Porsche Cars North America (PCNA) announces the appointment of Steve Janisse (38) as Manager, Media Relations, effective August 1, 2009. Reporting to Bernd Harling, General Manager, Public Relations, Janisse will oversee all media related activities of Porsche in the U.S. market.
"We are very excited to have Steve join our PCNA PR team to continue our momentum and responsiveness towards all segments of the American media," says Harling. "With his extensive industry background in the U.S. and Europe, he is superbly qualified to help enhance the dialogue between Porsche and the increasingly diverse structure of opinion shapers in this country."
Janisse joins Porsche from GM where he has spent over 10 years of his career in various PR functions with Chevrolet, Saturn, GM Europe and Saab. Based in Atlanta, he will be heading the PCNA media relations team of three seasoned professionals. While Product Communications Managers Gary Fong and Dave Engelman are responsible for all media information related to Panamera/ Cayenne and sports cars, respectively, Tony Fouladpour, Business Communications Manager, is responsible for all corporate and industry related news.
Janisse will relocate with his wife and two children from Detroit to Atlanta as soon as possible.
About Porsche Cars North America, Inc.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche sports cars and sport utility vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. Approximately 200 PCNA employees provide Porsche vehicles, parts, service, marketing and training for its 202 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful marque in sports car racing. PCNA, which imports the iconic 911 series, the Boxster and Cayman mid-engine sports cars, the high performance Cayenne sport utility vehicles and soon the Panamera gran turismo for the U.S., strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.
-credit: porsche north america