IRL: Series sponsor wins major industry award

INDIANAPOLIS, Tuesday, July 11, 2000 -- Northern Light Technology, Inc., series sponsor of the Indy Racing Northern Light Series, has been named a 2000 Web Business 50/50 Award winner for its www.NLResearch.com Web site. The annual award,...

INDIANAPOLIS, Tuesday, July 11, 2000 -- Northern Light Technology, Inc., series sponsor of the Indy Racing Northern Light Series, has been named a 2000 Web Business 50/50 Award winner for its www.NLResearch.com Web site. The annual award, sponsored by CIO magazine, recognizes innovation by the top 50 Internet and 50 intranet sites worldwide that demonstrate a keen ability to blend Web site technology and design to address the needs of their target users.

Northern Light Technology, Inc., headquartered in Cambridge, Mass., was founded in 1997 by a seasoned team of librarians, software engineers, and information industry professionals who recognized the need to fill a void left by other search engines and online research services. Northern Light’s search engine is among the world’s most comprehensive, indexing more than 240 million Web pages as well as more than 50 million pages of business information not generally available on the Web from approximately 6,700 licensed business and news sources.

NLResearch.com is designed to provide businesses and professionals Northern Light’s Special Collection and access to the most comprehensive Web database of any major search engine. Specialized search forms, a shopping cart feature, account options for enterprises and individuals, and free email Search Alerts are designed to help users get the most relevant, reliable, and up-to-date information available.

“Being recognized by CIO magazine, for a second year, with the prestigious 50/50 Award is a great honor,” said Susan M. Stearns, director of marketing at Northern Light. “NLResearch.com provides users with unparalleled depth and breadth of information, previously available only to trained researchers at much higher prices. CIO magazine has recognized the value this brings to the thousands of NLResearch.com users.”

NLResearch.com is part of a growing number of business-to-business products and services that Northern Light offers, ranging from Enterprise Accounts to customized business portals that provide seamless access from the user’s desktop to the Web, relevant internal content and licensed third-party content as well as the Northern Light Special Collection.

A panel of nineteen CIO magazine editors, writers, art designers and Web development experts reviewed more than 500 nominated Internet sites. The panel also reviewed more than 200 nominated intranet sites using highly descriptive applications that detailed the functional importance of the site. The judges evaluated hundreds of sites, recognizing the best in their medium and selecting sites that achieved their stated goals.

The 50/50 Award is one of many industry honors that Northern Light has received. Others include multiple Editors’ Choice awards for superior search capabilities from PC Magazine and three Codie Awards for “Online Business/Professional Service - Best Product,” “Online Research Information - Best Product” and “Best Online Information Service of the Year” from the Software & Information Industry Association.

-IRNLS/IMS-

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Series AUTOMOTIVE , INDYCAR