IRL: Rayovac teams up with Blair Racing

Blair Racing and Rayovac team up for Indy Racing League sponsorship. ALLENTOWN, Pa. (April 18, 2002) -- Blair Racing announced today that Rayovac, one of the world's leading battery and lighting device companies, will be the primary sponsor for...

Blair Racing and Rayovac team up for Indy Racing League sponsorship.

ALLENTOWN, Pa. (April 18, 2002) -- Blair Racing announced today that Rayovac, one of the world's leading battery and lighting device companies, will be the primary sponsor for Blair's entry in the 2002 Indy Racing League (IRL). Alex Barron, a dynamic, up-and-coming star of open wheel racing, will drive the Rayovac-Blair Dallara Chevrolet powered by McLaren. Blair Racing has competed in the first three of the 15 scheduled events in the IRL series. Rayovac will be the team's major sponsor for the remaining 12 races of the 2002 IRL season.

"We are extremely happy to team up with Blair Racing and driver Alex Barron for this exciting IRL season," said Merrell Tomlin, Rayovac's executive vice president of sales. "We were impressed with the racing credentials of Alex and the professionalism and competitiveness demonstrated by the entire Blair Racing Team. This partnership allows Rayovac to showcase the power and performance of our products with the power and performance of IRL racing."

Tomlin added that Rayovac had been looking for a marketing vehicle to help launch the company's new long-lasting, Maximum Plus alkaline batteries, which are just starting to ship into retailers nationwide. "The Blair Racing sponsorship gives us great brand visibility with die-hard race fans, most of whom are great users of portable, battery-operated devices. We believe this marketing endeavor will have a major impact on promoting the Rayovac brand in 2002."

Blair Racing team owner Larry Blair echoed Tomlin's statements. "Blair Racing is honored to be Rayovac's racing and marketing partner. Rayovac's sponsorship enables us to concentrate our efforts on the business of racing and to develop a top-notch winning team. They are joining other fine sponsors that are campaigning in the IRL," said Blair. "We have made dramatic changes to develop Blair Racing into the team it is today and to be competitive in the IRL, the top level of open-wheel racing. My goal for Rayovac and Blair Racing is to increase sales and make this a powerful and successful marketing team as well as a winner at the checkered flag. We are charged up as we prepare for the fourth race of the season and the penultimate in racing, the Indy 500."

Blair Racing is in its second year; Blair already has established a name for himself as an owner willing to take the extra step in building a strong race team. For this season, the Blair Racing team moved to enlarged facilities on the north side of Indianapolis.

Powerful facts about Rayovac:
Rayovac is one of the world's leading battery and lighting device companies. Rayovac also markets the number-one selling rechargeable brand of battery in the U.S with nearly a 70 percent share. In addition, the company is the world leader in hearing aid batteries with a 60 percent worldwide share. Rayovac trades on the New York Stock Exchange under the ROV symbol.

Rayovac markets a variety of batteries including alkaline and heavy duty batteries; lithium coin cells; zinc air hearing aid batteries; and rechargeable alkaline and nickel metal hydride (NiMH) batteries and chargers. The company also markets a broad line of battery-operated flashlights and lanterns.

More information about Rayovac can be found at www.rayovac.com.

www.BlairRacingMedia.com has photos and www.BlairRacing.com keeps fans up to date with all the latest team news, photos and information. Fans can also visit Alex Barron's web site at www.alexbarron.com

More information on the Indy Racing League Series can be found at www.indyracing.com.

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About this article
Series Automotive , IndyCar
Drivers Alex Barron