IRL: Kentucky Speedway, Belterra renew sponsorship

Sparta, KY - Kentucky Speedway has extended its partnership with Belterra Casino Resort in Belterra, Ind., through 2004. The popular casino and resort, located just 12 miles from the speedway, will remain the title sponsor of the "Belterra...

Sparta, KY - Kentucky Speedway has extended its partnership with Belterra Casino Resort in Belterra, Ind., through 2004.

The popular casino and resort, located just 12 miles from the speedway, will remain the title sponsor of the "Belterra Casino Indy 300," an Indy Racing League event, for the next three years. In 2002, the race will run on Sunday, Aug. 11, and be televised live nationally on the ABC Television Network beginning at 1:30 p.m. (EST).

"When you have more than $400 million in economic development invested in two facilities located just minutes apart, it's critical that we continue to work together," said Mark F. Cassis, Executive Vice President and General Manager of Kentucky Speedway. "Together we will find new and innovative ways to bring people not only to the casino-resort, but the speedway as well. This is far more than just a title event sponsorship agreement, it's a marketing partnership designed to meet strategic goals throughout the term of the agreement."

In addition to its title sponsorship, Belterra Casino Resort will become the "Official Hotel of Kentucky Speedway " and carry exclusive casino and resort signage rights at the speedway. Belterra also will maintain its luxury suite at the track as well as event hospitality, grandstand tickets and an interactive display area.

"We're excited about our partnership with the Kentucky Speedway, it's a win-win situation," said Wes Hassell, Director of Marketing of Belterra Casino and Resort. "One of our primary business objectives is to support the development of this region as a resort destination market with alternate entertainment options for residents of the Tri-state area. The continued relationship also supports our ongoing commitment to community involvement. We look forward to a very exciting and successful event."

Fans will benefit from the new Belterra partnership as well. As a part of a new ticket back promotion, fans will receive a complimentary buffet dinner with the purchase of a buffet dinner at Belterra by simply presenting any speedway race ticket throughout the 2002 speedway season.

Veteran Indy Racing League driver Buddy Lazier won the first two Belterra Casino Indy 300 races. Lazier outlasted Scott Goodyear in the inaugural event on Aug. 26, 2000, and successfully defended his title this past summer by a margin of 1.58 seconds after battling wheel-to-wheel with Robbie Buhl, Scott Sharp and Sam Hornish, Jr.

Kentucky Speedway, a 1.5-mile tri-oval and paved quarter-mile track, hosts NASCAR, Indy Racing League, USAC and ARCA racing events each summer. More than 360,000 fans visited the speedway during the 2001 season, a 20 percent increase in attendance from its inaugural year.

-KS

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Series AUTOMOTIVE , INDYCAR

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