IRL: IRL joins automotive aftermarket industry group

INDIANAPOLIS, Tuesday, Nov. 5, 2002 -- The Indy Racing League has joined the Automotive Aftermarket Industry Association (AAIA) in support of its automotive aftermarket partners. The announcement was made in conjunction with the start of ...

INDIANAPOLIS, Tuesday, Nov. 5, 2002 -- The Indy Racing League has joined the Automotive Aftermarket Industry Association (AAIA) in support of its automotive aftermarket partners.

The announcement was made in conjunction with the start of the Automotive Aftermarket Products Expo (AAPEX), featuring an Indy Racing advertisement in AAPEX Today, the daily publication for the trade show Nov. 5-8 at the Sands Expo Center in Las Vegas.

"Joining AAIA is a reflection of the Indy Racing League's continued involvement in the automotive community, which has been such a strong supporter of the IRL," said Bill Long, vice president of marketing for the Indy Racing League. "The IRL and the Indianapolis Motor Speedway are the leaders in safety technology and automotive innovation. Our partners are able to take what is learned on the racetrack and apply that to the consumer marketplace."

The U.S. motor vehicle aftermarket is a $250-billion industry employing millions of Americans.

The IRL joins Indy Racing partners Robert Bosch Corporation, Delphi Corporation, Pennzoil, Mobil One, Snap-on, Raybestos, Corteco and Old World Industries as AAIA members.

As a member of the association, the IRL will increase exposure for AAIA's "Be Car Care Aware" campaign through Indy Racing Online, the league's Web site, and during race broadcasts on the IMS Radio Network. "Be Car Care Aware" is a consumer education campaign focusing on the benefits of regular vehicle care, maintenance and repair.

The Indy Racing League is America's premier open-wheel auto racing series, with headquarters in Indianapolis. The league continues its growth in 2003 with the largest schedule, with 16 races, since the series inception in 1996. In addition to the Indianapolis 500, the world's largest single-day sporting event, the series will visit many major U.S. markets such as Chicago, Los Angeles and Miami and will make its international debut in Japan.

AAIA, based in Bethesda, Md., is a recently formed, non-profit trade association that resulted from the consolidation between the Automotive Parts & Accessories Association (APAA) and the Automotive Service Industry Association (ASIA). AAIA is comprised of approximately 2,700 companies, which conduct business in the motor vehicle aftermarket industry.

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Series Automotive , IndyCar