Indy Racing League names Bucek as Vice President. Sports marketing executive responsible for sales, business development. INDIANAPOLIS, Thursday, Dec. 5, 2002 -- Michael Bucek, who has nearly 20 years of sports marketing, sales and business ...
Indy Racing League names Bucek as Vice President.
Sports marketing executive responsible for sales, business development.
INDIANAPOLIS, Thursday, Dec. 5, 2002 -- Michael Bucek, who has nearly 20 years of sports marketing, sales and business development experience, has been named vice president, sales & business development for the Indy Racing League. Ken Ungar, the sanctioning body's senior vice president, business affairs, made the announcement Dec. 5.
As vice president, sales & business development, Bucek will be responsible for the overall sales efforts for the league, including working closely with tracks on entitlement sponsorships, continuing the league's effort to assist teams with sponsorship searches as well as working with broadcast partner ABC Sports and ESPN. Bucek's appointment marks the league's first full-time dedicated senior sales executive. Previously, the Indianapolis Motor Speedway coordinated the league's sponsorship efforts.
Under Ungar's direction, similar changes have been made in marketing and are underway in public relations.
"We are energized by the arrival of Mike to the IRL," Ungar said. "His professional sports experience will be an outstanding asset for us as we move into the 2003 season with a great deal of momentum and continue to grow the league."
Bucek joins the IRL after serving as vice president, ballpark development, for the Milwaukee Brewers since 1996. With the Brewers, he focused on the design and business development of Miller Park and negotiated the ballpark's naming rights agreement with Miller Brewing Company. He also negotiated other major sponsorship packages as well as broadcast agreements, suite sales and concession and merchandise agreements for the ballpark. He directed the marketing of the stadium from the groundbreaking ceremony through the highly successful inaugural season, which set a Brewers' attendance record of 2.8 million fans.
Before joining the Brewers, Bucek spent seven years with the Chicago White Sox serving as director of marketing and broadcasting and was involved in the team's transition to the new Comiskey Park.
Bucek began his professional sports career in 1985 with the Phoenix Firebirds baseball team of the Pacific Coast League, where in 1987, at the age of 27, he was the youngest general manager in Triple-A baseball.
Bucek received a bachelor of science degree in communications from Illinois State University in 1982. He and his wife, Sharon, and their three children will relocate to Indianapolis.