Charlotte, N.C., (Oct. 6, 2000) - As part of its ongoing commitment to give back to the communities it serves, The Home Depot today announced that it is utilizing its NASCAR sponsorship to raise funds to benefit KaBOOM!, a non-profit ...
Charlotte, N.C., (Oct. 6, 2000) - As part of its ongoing commitment to give back to the communities it serves, The Home Depot today announced that it is utilizing its NASCAR sponsorship to raise funds to benefit KaBOOM!, a non-profit organization that builds safe and accessible playgrounds for underprivileged children across North America (www.kaboom.org).
Through a partnership with Joe Gibbs Racing, NASCAR, Toys "R" Us and Action Performance Companies, the world's largest home improvement retailer will feature a special Kids Workshop paint scheme on the #20 Home Depot Pontiac driven by Winston Cup sensation Tony Stewart, in the Pennzoil 400 at Homestead-Miami Speedway on Sun., Nov. 12.
The Home Depot and its partners will donate proceeds from the sales of the #20 Kids Workshop commemorative merchandise-including die-cast cars, apparel and other souvenir items-to KaBOOM!.
The #20 Kids Workshop merchandise will be available at all Toys "R" Us stores in the U.S. from Nov. 1 through Nov. 21. The merchandise also will be available trackside at Winston Cup races starting in October and through the World Wide Web at goracing.com. "We are integrating one of our company's core values-our commitment to give back to the community-and one of our most popular programs, Kids Workshop, into our Winston Cup sponsorship," said Dick Hammill, Home Depot's senior vice president of marketing and communications. Kids Workshops are children's how-to clinics held in all Home Depot stores. Children, along with a parent or adult guardian, construct simple projects such as birdhouses, picture frames, toolboxes and step stools.
"Through this program, Home Depot is leveraging the popularity of the #20 team and NASCAR to benefit a worthwhile organization that helps to make a difference in the lives of so many, " added Hammill.
In 1999, Home Depot spearheaded a similar program tied to its NASCAR sponsorship that continues to benefit Habitat for Humanity, the non-profit organization that provides home ownership opportunities for low-income families. To highlight the special program, volunteers from Home Depot, Joe Gibbs Racing, NASCAR, Toys "R" Us, and Action Performance will build a KaBOOM! playground at the Haitian American Foundation located in the Little Haiti section of Miami the week prior to the Pennzoil 400.
"The mission of KaBOOM! is to build effective partnerships that bring resources and people together to provide children with safe and accessible play areas," said Darell Hammond, CEO and co-founder of KaBOOM!. "This partnership is a wonderful example of how organizations can come together for something positive, and it sends a clear message to the children of Little Haiti that their time as children is important."
Since its founding in 1995, KaBOOM! has built and inspired 217 playgrounds in "child-rich, playground-poor" communities in the U.S., Canada and Bermuda. Most playgrounds were built with support of corporate partners. In addition to providing financial support to a worthwhile cause, corporations that participate in KaBOOM!! community-build playground projects have experienced a number of benefits such as:
- before the playground build, corporate "build captains" work with community residents to incorporate children's wishes and input on playground design, and share valuable knowledge and experience;
- during the playground build, corporate employees work side-by-side with neighborhood residents to build playgrounds in one day using the KaBOOM! old fashioned, barn-raising approach; and
- after the playground build, the playground serves as a lasting, tangible object that reminds communities of the great results of partnerships with committed corporations.
Since the founding of KaBOOM!, more than 3,000 Home Depot associates have volunteered more than 21,000 hours to build 31 KaBOOM! playgrounds in cities throughout North America.
The Home Depot
In September 1998, Home Depot announced a long-term partnership with Joe Gibbs Racing to field the #20 Pontiac in the NASCAR Winston Cup season beginning with the 1999 season. Two months later, Home Depot strengthened its commitment to the sport with a three-year pact to become the Official Home Improvement Warehouse of NASCAR.
The Home Depot's progressive corporate culture includes a philanthropic budget of more than $25 million for 2000, which is directed back to the communities Home Depot serves and the interests of its associates through a Matching Gift Program. The major focuses are affordable housing, at-risk youth, the environment and disaster recovery. Team Depot, an organized volunteer force, was developed in 1992 to promote volunteer activities within the local communities the stores serve.