GLENDORA, Calif. (Nov. 27, 2001) - FRAM* automotive filters, which are manufactured and distributed by Honeywell Consumer Products Group, has extended their partnership with the National Hot Rod Association as the Official Filter of NHRA, Bob ...
GLENDORA, Calif. (Nov. 27, 2001) - FRAM* automotive filters, which are manufactured and distributed by Honeywell Consumer Products Group, has extended their partnership with the National Hot Rod Association as the Official Filter of NHRA, Bob Wagner, vice president of sales and business development, announced today.
As the Official Filter of NHRA, the FRAM brand receives increased visibility at all NHRA Drag Racing Series events. As a part of the agreement, FRAM will launch a redesign of its familiar orange packaging to include the NHRA Official Filter logo on all oil filter products as well as retail promotions aimed at race fans.
"We're very excited about continuing our relationship with the NHRA as its Official Filter," said Jeffrey Bye, vice president of marketing for FRAM. "We are recognizing this by taking it to the FRAM filter consumer for the first time through new packaging and retail promotions. The NHRA fan is a great fit with the FRAM target market, both sharing a commitment to quality automotive care that is fundamental to our brand. With the NHRA endorsement of our products, we look forward to generating even more awareness and recognition for FRAM and for the NHRA."
As part of the agreement, FRAM will maintain several ongoing NHRA programs, including primary sponsorship of Rhonda Hartman-Smith's Top Fuel dragster. FRAM also will continue to be the title sponsor of the FRAM-Autolite Nationals, an NHRA Drag Racing Series event at Sears Point Raceway, Sonoma, Calif.
In addition, the FRAM brand is an active associate sponsor for many NHRA professional teams, including 11-time NHRA Funny Car World Champion John Force. FRAM also participates in NHRA's lucrative contingency program.
"It's very gratifying to see the FRAM brand continue their NHRA sponsorship as the Official Filter of the NHRA and participate with a wide array of NHRA marketing programs and initiatives," said Wagner. "Certainly, Honeywell Consumer Products Group has demonstrated a great ability over the years to effectively utilize NHRA event, team and official sponsorships to promote their products. We're excited about increased visibility in the retail automotive marketplace through the FRAM product repackaging program. In turn, we are looking forward to providing the FRAM brand optimum marketing value by helping them identify more potential customers through their association with NHRA Drag Racing."
The Honeywell Consumer Products Group manufacturers and markets FRAM* oil, air, transmission and fuel filters; Prestone* antifreeze/coolant and car care products; Autolite* spark plugs; and Holts* car care products. Information about FRAM products is available at www.fram.com.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. In 2002, it will present 23 national events through its NHRA Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Federal-Mogul Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Import Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA Castrol GTX Jr. Drag Racing League for youths ages 8 to 17.