Northern California Volkswagen Dealers Team Up With Erickson For 2002 Speedvision Touring Car Season CENTENNIAL, Colo. (October 24, 2001) -- Erickson Motorsports announced today new sponsorship from Volkswagen of America in association with the...
Northern California Volkswagen Dealers Team Up With Erickson For 2002 Speedvision Touring Car Season
CENTENNIAL, Colo. (October 24, 2001) -- Erickson Motorsports announced today new sponsorship from Volkswagen of America in association with the Northern California Dealer Ad Association (NCDAA) to contest the 2002 SCCA Speedvision World Challenge Touring Car Championship.
Erickson Motorsports and driver/team owner Brett Erickson, of Sunnyvale, Calif., will campaign the reflex silver Northern California Dealer Ad Association 2001 Volkswagen GLX GTI in the 2002 Championship. The partnership is a multi-year marketing campaign centering on the launch of Volkswagen's new 2002 GTI; Volkswagen's new high-performance touring class entry.
"The GTI is returning to its roots in model year 2002 by eliminating comfort-oriented equipment as standard in order to focus on performance," said Michael Griffin, Operation Support Specialist, Volkswagen of America Northwest Region. "The GTI 1.8 turbo will have a horsepower increase to 180, and soon the VR6 engine will increase to 201 horsepower with a redesigned head. The new VR6 will also be mated to a race-inspired six-speed manual transmission."
"I couldn't be more excited," said Erickson, who will battle for Rookie of the Year honors. "Right from this first green flag, I've got to thank Michael Griffin, and his colleagues, Susan Krauss, Vince Schardt and Greg Britto at Volkswagen of America for help making this a reality. With the marketing expertise of these executives at Volkswagen, this is going to be one heck of a promotional program. We are going to generate excitement, interest and increase sales for each of the Bay Area Volkswagen dealerships. This will truly be a 'race on Sunday, sell on Monday' strategy."
"This program is right in line with where the new GTI is headed, and Brett is just the driver to make this endeavor successful both on and off the track," said Griffin.
Erickson graduates to the Speedvision Touring Car Championship from the NASA GTI Cup series, which he finished in the top-three in points from 1998-2000.