Engine Ice joins ASA

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PENDLETON, Ind. (December 13, 2001) -- On Friday, December 7, ASA Marketing Manager Greg Carr announced Engine Ice Hi-Performance Coolant from CylcleLogic Products has joined the ASA Racing corporate family to those gathered at Opryland Hotel...

PENDLETON, Ind. (December 13, 2001) -- On Friday, December 7, ASA Marketing Manager Greg Carr announced Engine Ice Hi-Performance Coolant from CylcleLogic Products has joined the ASA Racing corporate family to those gathered at Opryland Hotel and Convention Center for the 2001 ASA National Awards Banquet. The announcement was made during the Friday evening business program.

Engine Ice is not only as a participating manufacturer, but also is posting a $500 contingency award at each event going to the highest finisher using Engine Ice Hi-Performance Coolant and is the exclusive engine coolant of the ASA Racing Series. Additiona lly, the company will use Mike Cope as its spokesperson in ASA and will support his team's efforts in the series.

"The entire staff of CycleLogic Products Inc. is excited at our sponsorship of ASA," CycleLogic Products Inc. President David A. Kimmey said. "Our research indicated that ASA is a cutting edge series looking for new products and opportunities to make racin g more exciting. This is the kind of group we want to team up with on our first professional auto racing series venture. We have had resounding success in the motorcycle racing market, we expect to do the same in auto racing."

Engine Ice Hi-Performance Coolant from CycleLogic Products Inc. has proven to reduce operation temperatures by as much as 50 degrees Fahrenheit. Engine Ice Hi-Performance Coolant is also biodegradable, non-toxic and phosphate free. Racers using Engine Ice Hi-Performance Coolant in motorcycle racing have won in excess of 150 amateur and professional National Championships.

Engine Ice Hi-Performance Coolant is delivered to the user in a ready-to-go-form, pre-diluted with de-ionized water keep cooling systems free from harmful impurities found in even the finest bottled water.

Carr said ASA is pleased to welcome Engine Ice H-Performance Coolant on board.

"We are very proud to enter into an agreement with Engine Ice and CycleLogic. Engine Ice Hi-Performance Coolant is a state-of-the-art product and a well-known and recognized brand in many forms of motorsports," Carr said. "We are excited to have Engine Ice as a Participating Manufacturer sponsor within the series and the exclusive engine coolant of the ASA Racing Series"

-asa-

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Series AUTOMOTIVE , STOCKCAR