CASCAR takes a Dogmatic approach to 2003.
New York, NY - Dogmatic, Inc., a full-service creative agency with offices in New York and Los Angeles, announced today its partnership with CASCAR, Canada's premier stock car racing series. Beginning in the 2003 season, Dogmatic, Inc., will be an associate sponsor of the CASCAR Super Series, but the relationship will mean much more than that to both parties.
Dogmatic will provide creative services to CASCAR, launch a new version of www.cascar.ca, assist with series marketing material, and consult with CASCAR regarding media promotion strategies and event production. The company is also on board with a program that provides contingency awards to CASCAR race teams at each Super Series race.
Dogmatic provides a wide range of creative services to its clients, which include Pepsi, Coach, Victoria's Secret, and The Rolling Stones. Recent projects have been as diverse as shooting, on-site production, and live worldwide satellite feed of the press conference launching the current Rolling Stones "40 Licks" tour, to producing corporate video and animated short films for Pepsi, to full-out television commercial production through Dogmatic's TREAT division. More information about the company's projects is available at the company's website: www.dogmatic.com.
Co-owners Laurel Harris and Michael Santorelli are thrilled about the opportunity to expand their company's reach north of the 49th parallel and the chance to demonstrate some of what Dogmatic has to offer to CASCAR fans, teams, drivers, and corporate partners.
"CASCAR racing is high-energy, exciting, and competitive. That combination suits us perfectly," said Harris. "It is just like the mainstream entertainment industry in which we work every day, and also very much like the team of people we have assembled at Dogmatic."
The relationship is exciting for CASCAR as well. "The commitment that Dogmatic is making, both in terms of direct assistance in the area of interactive and marketing services, and in the provision of contingency awards to the teams, is tremendous. They are really jumping in with both feet," said Tony Novotny, CASCAR President. "We are also very pleased to be able to provide them this opportunity to showcase and sell their services both on a business-to-business platform within the CASCAR family and to the knowledgeable consumers who comprise the CASCAR audience."
Watch for the new CASCAR web presence as the season approaches and for an announcement detailing the Dogmatic contingency award program.