NORMAN, OK, December 17, 2004 -- Boundless Motor Sports Racing, Inc., (OTCBB: BMSR) (Boundless) d/b/a DIRT MotorSports announced that it has purchased Mid-America Racing Series, (MARS), a regional late model sanctioning body based in Arkansas. Established in 2000, more than 350 drivers have competed at twenty-four tracks in seven states during the series' history.
The series was originally created by Batesville Speedway owner and promoter Mooney Starr in order to offer local late model drivers a regional late model series with competitive purses. In 2004, with title sponsorship from the nationally recognized O'Reilly Auto Parts, the series schedule included 33 race nights and paid out $125,000 in points funds.
"The Mid-America Racing Series has a strong following throughout the Southern and Midwestern parts of the country," said Paul A. Kruger, Chairman and CEO. "The acquisition follows the objectives of our business plan in order to create a more unified late model national touring series that benefits the team owners, drivers, sponsors and promoters."
Along with the recent acquisition of UMP and the Stacker 2® Xtreme DirtCar Series, the MARS acquisition strengthens the Company's position as the largest and most recognized sanctioning body for sprint, late model and modified dirt track racing in the United States. In 2004, an estimated more than 3.5 million fans attended World of Outlaws® and DIRT Series sanctioned events to watch the best drivers in the industry perform. Management expects to be able to build upon the success of its 2004 season and anticipates significant attendance growth for 2005.
"It is very important to have strong regional support for our World of Outlaws Stacker 2 Late Model national tour and for MARS to assist us in achieving our goals," said Bobby Hartslief, Boundless' COO.