DAYTONA BEACH, Fla. (Aug. 21, 2002) -- Gary Usina, who has served as International Speedway Corporation's (ISC) Sr. Director of Marketing Partnerships for the past year, has been named Senior Director of Sales and Marketing at Daytona International Speedway (DIS). Also, Paul LaRubbio has been named Director of Accounting for DIS and DAYTONA USA.
Track President Robin Braig made the announcements today. Both Usina and LaRubbio assume their new duties immediately.
In his new position, Usina will oversee communications and hospitality departments as well as focus on DIS sales and sponsor opportunities. Usina replaces Sean Belgrade, who was recently named ISC's Managing Director of Consumer Marketing.
LaRubbio, who recently served as Division Controller for several ISC businesses including DIS, DAYTONA USA, Motor Racing Network (MRN), ISC Publications, and North Atlantic Testing Corporation (NATC), will now oversee and focus exclusively on the financial and accounting operations for DIS and DUSA.
"Having Paul focus exclusively on DIS and DUSA as well as working closely with the DIS management team on strategic financial issues will prove invaluable for the speedway and the company," said Braig. "Gary has spent the last year in the ISC marketing department maximizing the power of the ISC brand in the motorsports industry. We are extremely excited to be able to put their knowledge of the company and the industry to work for Daytona International Speedway."
From 1999-2001, Usina served as Sr. Sales Producer of YAHOO! Sports and YAHOO! Music. He has also held various positions at Broadcast.com and Host Communications.
Prior to joining ISC, LaRubbio served as controller from 1997-99 for Kosmas Group International based in New Smyrna Beach. He also served in the public accounting arena from 1991-97 with the accounting firms of James Moore & Co. and Ernst & Young.