Dana Racing Signs Competitive Concepts for Hospitality

Feeding Hills, Massachusetts (January 31st, 2000)- Competitive Concepts in conjunction with Motorsports Advantage Group (MAG) will be handling Dana Corporation's 2000 hospitality program on the NASCAR Craftsman Truck Series. Competitive ...

Feeding Hills, Massachusetts (January 31st, 2000)- Competitive Concepts in conjunction with Motorsports Advantage Group (MAG) will be handling Dana Corporation's 2000 hospitality program on the NASCAR Craftsman Truck Series. Competitive Concepts, located in Franklin, Tennessee is a marketing and public relations company that also provides services such as sponsor placement, hospitality, and strategic planning. Over the past 15 years, Competitive Concepts has worked with companies and race teams such as Kraft, Procter and Gamble, Roush Racing, Team Nissan, Dan Gurney's Toyota Sports Car Team, and Craig T. Nelson to name just a few. "We needed to try something a little different this year with Dana's Hospitality," said Armedee Nadeau, Manager of Dana Motorsports. "That's when we started looking for someone to come in and design a program that best suited Dana Corporation's needs in the NASCAR Craftsman Truck Series. Competitive Concepts filled that need. I'm really looking forward to what they're going to do for us this year." The hospitality program will consist of a designated infield area for groups of 10-20 Dana employees and/or Dana customers. This area will be used for entertainment and relaxation during the weekends' events. The hospitality program will be a vital part of Dana's overall racing program. It will give Dana Corporation the ability to cater to its guests at selected tracks across the country. "This should be a great deal for Dana and everyone involved with the truck series program," said Peggy Ruttman, Owner of Competitive Concepts. "The people at Dana are some of the best to work with. They are very genuine and in the hospitality business you couldn't ask for more. I'm sure we'll be able to provide them with an excellent area to conduct business and entertain their guests during the race weekends."

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About this article
Series Automotive , NASCAR Truck
Drivers Dan Gurney