PENDLETON, Ind. (February 6, 2004) - Long-time motorsports executive Dan Henley has joined the ASA Member Track program staff, serving as a consultant to national director Dennis Huth for the 2004 season.

"I'm thrilled to become involved with the expanding ASA Member Track program in 2004," said Henley. "I'm looking forward to extending my relationship with Dennis Huth and working hand-in-hand as a team with the dedicated weekly track promoters. The ASA program is a great value and has a promising future in store for years to come."

Henley, 59, was employed at RJ Reynolds Tobacco Company for 32 years, initially getting his start in the sales department. He then moved to sports marketing, managing the accounts with the NASCAR Winston Cup Series and spent 12 years with the Winston Weekly Racing Series. He has also been involved with the Camel Pro, a flat- track motorcycle series, the Camel Supercross Series and Winston Drag Racing with both the NHRA and IHRA.

"Dan and I have worked together on many successful projects in the past and have enjoyed an excellent working relationship," said Huth, ASA Member Track national director. "Dan's bond with many of the short track operators in this country is very solid as well. All of us at ASA welcome Dan as a very positive addition to the ASA Member Track team with a strong overall understanding of motorsports and sponsorship overviews."

The ASA Member Track program is designed for weekly short track venues to make available many of the policies, principles, procedures and components that have made the American Speed Association a premier short track sanctioning body for 37 years.

Participating tracks receive contributions to their year-end points fund, marketing opportunities, and join a small, select group of elite tracks displaying the ASA Member Track logo.

ASA Member Tracks showcase exciting competition with their local racing programs, providing training grounds for the ASA Racing stars of tomorrow. Through the ASA Member Track program, "We Build Champions. "

The American Speed Association offers racing on three levels: ASA National Tour, ASA Late Model Series and through the rapidly expanding ASA Member Track program. For additional information, visit