Ford Trucks' `Built Ford Tough' mentality bringing victory on and off the race track Avon, Ind. (February 11, 2002) - Entering its third year as the Official Truck of Championship Off Road Racing, Ford Trucks has utilized its relationship with...
Ford Trucks' `Built Ford Tough' mentality bringing victory on and off the race track
Avon, Ind. (February 11, 2002) - Entering its third year as the Official Truck of Championship Off Road Racing, Ford Trucks has utilized its relationship with the CORR Lucas Oil Series to develop their quality lines of trucks. The association between Ford Trucks and CORR continues to benefit both parties.
"The CORR Lucas Oil Series is the perfect venue to communicate with our most enthusiastic off-road truck owners. Our philosophy at Ford Truck is # 1 is never good enough," said Mark Hansen, Ford Truck Motorsports Program Manager. "We must continually push ourselves to improve our products each and every day. It is racing such as CORR which fuels the fire at Ford Truck," he said.
"Ford's reputation in building quality trucks is evident in the tremendous growth of truck sales in recent years. The F-Series trucks have been the number one selling truck for 25 years, and the Ford Ranger has been the best selling compact pickup for 15 straight years. Ford's full line of trucks from the Ranger to the F-750 allows them to meet the needs of every truck customer," said Tim Stoehr, Ford Division Super Duty Marketing Manager.
The off-road arena is growing in popularity, and Ford is working on supplying the needs and wants of truck consumers.
"It is extremely important for Ford to meet the needs of our off-road customers," said Hansen.
Ford Truck's participation in Championship Off Road Racing has helped to develop a new line of trucks: the FX4 Off-Road Trucks. FX4 trucks are specially designed for off-road performance.
Ford is involved in off-road racing for far more than exposure. Ford uses racing as a testing ground for developing technologies that are built into consumer trucks.
Ford Truck's commitment to the drivers of the 2002 CORR Lucas Oil Series is evident with a contingency package worth $132,000. Ford will pay out $2,000 for each Ford truck winner in the Pro-4, Pro-2 and Pro-Lite divisions, and $500 for second-place. In addition, Ford will offer $5,000 for a Pro division championship in a Ford Truck.
For the second consecutive year, Ford brought home the Pro-4 Manufacturer's Trophy. Rob MacCachren's Trail Master Ford (2000-2001 Pro-4 champion) and five other Ford drivers' compiled 12 wins and 52 top-five finishes in 2001.
MacCachren and Scott Taylor's EXXON Superflo Ford (1999-2001 Pro-2 champion) had 16 of Ford Trucks' 28 wins in the 2001 Pro Series. The Pro-Lite Fabtech Ford of Rick Huseman challenged for the Pro-Lite championship, coming seven points shy of claiming the trophy. Huseman had a breakout year, winning five races and finishing in the top-five 10 times.
With the support of Ford Truck in Championship Off Road Racing, many of the Ford supported drivers continue to excel in the CORR Lucas Oil Series.