Jim Baldwin takes the reign of CORR to implement one vision-to become a visible off-road force in North America
Indianapolis, Ind. (February 25, 2005)--Jim Baldwin has purchased Championship Off Road Racing and the production assets of Marty Reid Enterprises from Marty Reid. Baldwin, an off-road racer and major land developer in Southern California, will now put his skills to work developing the future of the CORR Lucas Oil Series.
"I have a passion for off-road racing. CORR is entering a new era so hold on!" said Baldwin.
Baldwin said he looks forward to working with the staff of CORR in taking the sport to the next level. In order to do so, Baldwin pointed out that CORR's expansion from its Midwestern roots is essential to gain national exposure by adding new markets.
Baldwin indicated that a key ingredient for CORR's growth is the Southern California area.
"California fans, sponsors, and racers have been waiting on CORR to bring its show to the West Coast," noted Baldwin. "This will happen very quickly. Several potential Southern California locations are presently being looked at."
Founded in 1997 by Reid, CORR has grown into one of the premier off-road racing series in the country with 26 total rounds of racing in eight divisions covering the Pro and Sportsman Series. In 2004, 167 drivers from 20 states and Canada competed in the CORR Lucas Oil Series. 84 hours of exclusive Championship Off Road Racing action is covered on the Speed Channel network.
"Since CORR was formed eight years ago, I have always said that if someone came along who could take the organization farther and faster, I would step aside," explained Reid.
"Jim Baldwin's aggressive plan of attack of growth on television as well as new event markets is incredibly exciting," said Devney. "Our sponsors are the backbone of CORR's success. It's exciting to be able to protect their investment and give them their well deserved dividend. My mission has been very clear; fulfilling sponsor needs with viable markets at each event, delivering quality brand impressions on television, and move their sales needle."
For more information on Championship Off Road Racing and the CORR Lucas Oil Series, visit www.corracing.com.