ATLANTA (January 16, 2004) - Reflecting an expanded business structure and a renewed commitment to client growth and delivery as it enters its second decade of operation, officials of Continental Sports Inc. announced today that the corporation has been re-branded as Next Marketing.

Introduced in 1993 under the Continental banner by President and Founder Henry Rischitelli, the switch to the Next Marketing name comes as the company celebrates its 10th Anniversary while strategizing and planning for its next period of successful sales and client service. After beginning with two people and a modest client list 10 years ago, Next has grown to 18 associates servicing 28 clients.

The decision to re-brand was also driven by a vision and desire to re- position the company with a more contemporary look and feel and to draw attention to an expanded portfolio of services that builds on Next's core offerings. Next will continue to be anchored by its proven services in the fields of sports marketing and corporate event management, but the Next Marketing brand is more indicative of Next's rapidly expanding relationship and event marketing practices.

"We believe the agency's new name and structure is more reflective of Next Marketing's approach to the markets we serve," Rischitelli said. "Throughout our 10 years of client service, the agency has constantly evolved to meet the ever-changing needs of the industry. Our re-branding more accurately conveys the progressive attitude of the company."

Next Marketing is staffed by a knowledgeable passionate group of individuals who pride themselves on bringing edgy and innovative solutions to its clients over the long-term. Next provides large agency expertise and stability in an independent entrepreneurial environment. The company delivers real-world marketing solutions and stands accountable to its clients for program results.

Next Marketing's client list features a wide-ranging roster of companies including the GM Card, Hewlett-Packard, Duraflame, Panasonic, Ernst & Young, General Motors, SAP and Household Finance.

For more information, please visit the company's new website at

-adam saal-