CHANNELLOCK "Race to Vegas" continues to draw interest

MEADVILLE, PA (September 5) -- As part of its significant support of the Pennzoil World of Outlaws Series, CHANNELLOCK, Inc., the Pennsylvania-based manufacturer of the world's best hand tools, is undertaking a motorsports-themed sweepstakes...

MEADVILLE, PA (September 5) -- As part of its significant support of the Pennzoil World of Outlaws Series, CHANNELLOCK, Inc., the Pennsylvania-based manufacturer of the world's best hand tools, is undertaking a motorsports-themed sweepstakes to create more fan excitement and drive traffic to the company's interactive web-site. The promotion is definitely working. CHANNELLOCK's "Race to Vegas Sweepstakes" allows fans the opportunity to win a grand prize trip for two to Las Vegas for the March 2001 NASCAR Winston Cup, Busch Series and World of Outlaws races. The trip includes round trip airfare for two, hotel, race tickets and special access credentials. The winner will be determined from a combination of entries received via the CHANNELLOCK web site -- www.channellock.com -- as well as from winners selected in the CHANNELLOCK Dash drawings held at each of the regularly scheduled Pennzoil World of Outlaws events. On-site banners at each World of Outlaws race and frequent public address announcements are encouraging fans to enter. "We've definitely noticed an increase in the number of fans who stop by the Pennzoil World of Outlaws hauler to register for the CHANNELLOCK sweepstakes," World of Outlaws Director of Administration Carlton Reimers said. "This program is an excellent example of how a sponsor such as CHANNELLOCK can utilize its involvement with the World of Outlaws Series to help increase their brand awareness." "There is no question this sweepstakes along with our NASCAR- themed 'Paint the Race Car' contest is driving more traffic to the CHANNELLOCK web site," said John Strizzi, CHANNELLOCK Marketing Manager. "Hits to our web site are way up, and that's what we were looking for. We want people to visit our site, learn a little more about our company and our top quality hand tools and then visit their local CHANNELLOCK retailer," Strizzi said. The CHANNELLOCK "Race to Vegas Sweepstakes" kicked off in February and will run through November 30, 2000. Complete program details and official rules can be found at www.channellock.com. WoO

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Series Automotive , World of Outlaws