Grand Prix of St. Petersburg names Dennis Antram - Director of Sales & Marketing. ST. PETERSBURG, Fla. (May 13, 2002) - The Grand Prix of St. Petersburg announced that Dennis C. "Denny" Antram has been named Director of Sales & Marketing for the...
Grand Prix of St. Petersburg names Dennis Antram - Director of Sales & Marketing.
ST. PETERSBURG, Fla. (May 13, 2002) - The Grand Prix of St. Petersburg announced that Dennis C. "Denny" Antram has been named Director of Sales & Marketing for the new auto race, scheduled to run Feb. 21-23, 2003.
Antram's duties will include corporate sponsorship, hospitality and group sales.
Antram comes to the Grand Prix with a wealth of experience in sales and marketing of professional sporting events. Most recently, Antram served as director of development for Florida 2012, Central Florida's bid to secure the Olympic Games. The project raised more than $11 million and generated a strong political unification within West Central Florida.
From 1988 to 1998, Antram worked as tournament director of the GTE Classic, building it into one of the largest events of the Senior PGA Tour. During his tenure at the GTE Classic, corporate sponsorships increased from under $400,000 to nearly $2 million per year. He was able to expand the media reach of the event through partnerships with several broadcast and print media outlets, and the event was able to deliver over $3.2 million to Tampa Bay area charities under his direction. Antram has served on the Board of Directors of the Senior TOUR Tournament Association and also chaired its marketing committee.
"Denny is the best special event marketer in this region," said Thomas F. Begley, general manager of the Grand Prix of St. Petersburg. "The Grand Prix of St. Petersburg provides a premier special event to support our desire to work together on an event that will have significant economic impact in our market."
"We're delighted to bring Denny Antram on board," said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach, Inc., which is operating the Grand Prix of St. Petersburg. "He has a great deal of knowledge and experience in sales and marketing in the Central Florida region. He's a valuable addition to the team and the event."
The 2003 Grand Prix of St. Petersburg will run as the season opener for the CART FedEx Championship Series. The race will occur on the weekend after the running of the Daytona 500 on a 1.78-mile, 14-turn temporary street circuit that encompasses the Bayfront Center, Bay Shore Drive and part of the Albert Whitted Airport.
The Grand Prix of St. Petersburg is a privately funded event owned and operated by Grand Prix Association of Long Beach, Inc., a subsidiary of Dover Motorsports, Inc. (NYSE: DVD), which is sanctioned by Championship Auto Racing Teams, Inc. (NYSE: MPH).
Dover Motorsports, Inc. is a leading promoter of motorsports events in the United States. Its subsidiaries operate seven tracks (four permanent facilities and three temporary circuits) in six states and promote events under the auspices of the sport's four premier sanctioning bodies - NASCAR, CART, IRL and NHRA. The company owns and operates Dover International Speedway in Dover, Del.; the new Nashville Superspeedway in Nashville, Tenn.; Gateway International Raceway near St. Louis, Mo.; and Memphis Motorsports Park in Memphis, Tenn. It also organizes and promotes the Toyota Grand Prix of Long Beach in California, the Grand Prix of Denver in Colorado and the Grand Prix of St. Petersburg in Florida.