CHAMPCAR/CART: PacWest selects new Internet service

Fast-Moving CART and INDYLIGHTS Racing Team Selects Reef InternetWare to Power Web Site Reduce its Costs and Boost Outreach to Media, Fans and Sponsors SAN FRANCISCO-October 15th - Marketing conglomerate PacWest Racing Group ...

Fast-Moving CART and INDYLIGHTS Racing Team Selects Reef InternetWare to Power Web Site Reduce its Costs and Boost Outreach to Media, Fans and Sponsors

SAN FRANCISCO-October 15th - Marketing conglomerate PacWest Racing Group (www.pacwestracing.com) has chosen technology from Reef(r) (www.Reef.com), a leading global provider of Internet software applications for the management of e-business, to power its website. Now, in real time and from the base camp of any raceway, the non-technical members of PacWest's marketing team will use Reef InternetWare(r) to update the site with up-to-the-minute race results, scores and record-breaking data.

PacWest chose Reef because they wanted non-technical employees to be able to update and manage the racing site in-house, in an effort to keep IT costs down. Reef InternetWare also provides the company with enhanced promotional opportunities and reporting capabilities for sponsors through the Internet. PacWest plans to improve interaction with the media and fans through the personalization, community and direct marketing features built into Reef InternetWare.

"Our previous web architecture and site management procedures were really slowing us down," commented Ted Minch, Business Development Manager at PacWest Racing. "With Reef InternetWare, we can really put our marketing team in the driver's seat by providing them with an advanced tool that offers dynamic updates and interaction to make our website a rewarding place for racing enthusiasts to visit. This means we're now better able to open up lines of communication with our fans, employees, sponsors and the media. And because we can now do this all in-house, we're seeing a speedy return on our investment."

Real-Time News Delivery, Trackside, Using a Browser

Reef InternetWare's template-driven interface allows non-technical PacWest employees to add all types of content to the site to provide fans and sponsors with up-to-the-minute results and data from the racetrack. The software also takes care of essential details such as navigational elements and links between pages and content and even lets PacWest send mass mailings to fans and supporters, all done via a standard web browser from a trailer at the racetrack.

For PacWest web and graphics designer Jeff Kivett, this is a dramatic improvement. "In the past, there was a lot of content on our site, but it was very hard to get it uploaded, and much of it was hidden and buried on different, hard-to-find pages. Reef's technology ensures that our website is easy to navigate and enables us to quickly re-flow the web pages to place particular news items in the spotlight. This is ideal for the people managing the site, and offers fresh news for the fans who are visiting it, he said.

"The reality faced by PacWest Racing was that their current website infrastructure had run out of steam and needed to be replaced with a technology that would both empower employees to take control of content, and also leave all options for future enhancements wide open," said Juergen Obermann, vice president of worldwide sales and marketing. "This is a situation we see every day, and we're delighted to be able to help PacWest achieve their business objectives and position themselves for future growth."

About PacWest Racing Group

PacWest Racing Group entered FedEx Championship Series competition in 1993. Formed by Bruce R. McCaw, PacWest currently fields two-cars in the series with drivers Mauricio Gugelmin and rookie Scott Dixon.

PacWest Racing Group is comprised of an innovative team of professionals dedicated to winning championships and working together to be recognized as a leader in the racing industry. As a member of the CART FedEx Championship Series, PacWest stands head and shoulders above the rest as they continue to find creative ways to use the motorsports program to increase their partners' bottom line.

About Reef InternetWare

Reef InternetWare is an integrated suite of Java-based e-business applications that enables companies of all sizes to efficiently create and manage websites, extranets, intranets and portals. The architecture of Reef InternetWare is optimized for multi-channel business, which enables businesses to deploy their e-business content and commerce to almost any types of device, including desktop computers, PDAs, smart handhelds and other information appliances. A Reef InternetWare hallmark is that it is designed from the ground up to be used by non-technical people, which means companies can save money by placing business users directly in charge of managing the content on corporate websites - without the need for assistance from technical specialists.

About Reef

Reef is a leading global internet software company that provides an open, integrated, software-based foundation for managing dynamic e-business. Companies of all sizes use Reef InternetWare(r) to embrace continuous change and maximize e-business efficiencies by empowering non-technical business professionals to directly manage online content, commerce, community services, and business process coordination using a standard web browser. TIME Digital Europe recognized president, CEO and co-founder Philippe Brawerman as Europe's most influential high technology entrepreneur of 2000. TIME Magazine also ranked Reef as one of Europe's Hottest Technology Firms for two consecutive years. Reef is a privately held company funded by Goldman Sachs, 3i, Cisco Systems, Net Fund Europe, Profrigo, Viventures, and other investors. Led by an experienced management team with proven industry success, the company serves a broad range of industries, including media/entertainment, telecommunications, healthcare, information technology, finance, and retail. With offices in Asia-Pacific, Europe, and North America, Reef can be found on the web at www.reef.com.

(c) Copyright 2000, REEF S.A./N.V. ALL RIGHTS RESERVED. Reef, the Reef logo, Reef InternetWare, are trademarks or registered trademarks of Reef S.A./N.V. All other trademarks are the property of their respective owners.

-PacWest-

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About this article
Series Automotive , IndyCar , Indy Lights
Drivers Scott Dixon , Mauricio Gugelmin