Chris Tate becomes Group Marketing Director Lola Cars International today announces a further stage in its growth with the appointment of Christopher Tate as Group Marketing Director. Tate will work closely with Managing Director, David Bowes,...
Chris Tate becomes Group Marketing Director
Lola Cars International today announces a further stage in its growth with the appointment of Christopher Tate as Group Marketing Director. Tate will work closely with Managing Director, David Bowes, to create new opportunities not only in further sales in motor sports, but also in Lola's new markets for its extreme technology in the wider automotive industry, in sports equipment, the defence industry and in telecommunications.
Tate, 48, comes to Lola after six years as co-founder and Marketing Director of Britain's all-new motorsports complex at Rockingham, near Corby. A Bristol University graduate, he is a qualified Management Consultant, with over 20 years experience in motor sport as a marketing consultant, television producer and commentator, sponsorship adviser and driver manager. A frequent TV pundit on SkySports coverage of US racing, and the long established 'voice of Le Mans television and video', Tate has worked in motor sport in the USA and across Europe. He will be developing a new in-house capability at Lola to cover the rapidly expanding Group's wide range of marketing and communications needs.
"I was delighted to have been asked to create this new position at Lola," said Christopher Tate. "Martin Birrane (Lola's Executive Chairman and owner) and I first met at Le Mans, way back in 1977. I have always had tremendous respect for him, and now for his achievements in the four years he has owned Lola, and for his integrity, determination and future plans. David Bowes, I met whilst we were creating Rockingham; David's track record at Rover, and now at Lola, has brought solidity and skill to the race car industry and has meant this company is now buzzing with enthusiasm and is enjoying major investment. I'm really looking forward to working with a world class team of talent."
David Bowes, in confirming Tate's appointment, pointed out that Lola has been growing very fast. "With our 100th Champ Car win in the CART series having just been recorded; with our chassis and technology on show in the MG Le Mans cars; with the MG Touring Car programme under way and our new developments in joint ventures in the automotive industry, in extreme sports and in composites internationally, we are always looking for additional skills to help Lola expand. I am pleased that Christopher Tate is now joining us at a key period in this Group's development."
* Martin Birrane acquired Lola Cars International in 1997. He also owns Mondello Park race circuit outside Dublin.
* Lola is based in Huntingdon UK and operates in three divisions in motor sport, technology and manufacturing
* Lola employs over 210 people and has projected revenues of UK 25 million in financial year 2001.
* Recent investment at Lola has included a full Formula One specification wind tunnel, a 7 post shaker rig for race car testing and new facilities in the composites division.