Harrah's Named Title Sponsor Of '500' At MIS
BROOKLYN, Mich. -- Harrah's Entertainment, Inc. has been named the title sponsor of this week's CART FedEx Championship Series race at Michigan International Speedway, Harrah's Entertainment and MIS announced today.
The official name of the CART race on Sunday, July 22, is the Harrah's 500 Presented by Toyota. The race is scheduled for a 1:30 p.m. (Eastern Daylight Time) start on ABC-TV.
"Harrah's has been involved as a sponsor for several years of the Indy Racing Northern Lights Series and became active this year in NASCAR," said Gary Loveman, Harrah's Entertainment's President and Chief Operating Officer. "Our sponsorship of this race will enable Harrah's to expand its racing presence to include CART and to introduce the Harrah's brand to millions of CART fans.
"The Harrah's 500 CART race will reinforce our brand with race fans and Harrah's customers in the Detroit area, which is a key feeder market for our Harrah's and Rio facilities in Las Vegas," Loveman said. "The timing of this race is uncanny. Harrah's will be sponsoring the Harrah's Indy 200 IRL race in Nashville the night before the Harrah's 500 CART race, which means that Harrah's will be treating race fans across the country to a weekend of major league racing."
"We're proud to welcome Harrah's Entertainment to the family of MIS sponsors," said Keith Karbo, MIS Director of Marketing. "The company's experience as a national sponsor of professional racing partners well with MIS as Harrah's has established a loyal following in the sport. We're excited by the many marketing initiatives and fans the company can bring to MIS."
Harrah's currently sponsors both of A.J. Foyt's Indy cars competing in the Indy Racing Northern Light Series and Larry Foyt's car in the NASCAR Busch Series. Earlier this year, Harrah's sponsored the Harrah's 500 NASCAR Winston Cup race in Texas.
Tickets for select races at MIS for the remainder of the season -- including the Harrah's 500 Presented by Toyota CART FedEx Championship Series and Michigan ARCA 200 RE/MAX Series races -- are available by calling the Ticket Hotline at (800) 354-1010 or online.
MIS is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The company owns and/or operates 12 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500): Talladega Superspeedway in Alabama; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Richmond International Raceway in Virginia, Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York; and Nazareth Speedway in Pennsylvania. Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5 percent interest in Raceway Associates, LLC, which owns the Route 66 Raceway and Chicagoland Speedway in Illinois. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales; and Motorsports International, a producer and marketer of motorsports-related merchandise. For more information, visit the Company's website at www.iscmotorsports.com.
Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most recognized and respected name in the casino-entertainment industry, operating 21 casinos in the United States under the Harrah's, Showboat, Rio and Players brand names. With a combined database of more than 23 million players, Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.