New Lexmark Indy 300 Chief appointed. Today marks a changing in the guard of the leadership at the Lexmark Indy 300 with the announcement of James Ashworth as the new General Manager. Ashworth, 34, replaces Geoff Jones who was recently...
New Lexmark Indy 300 Chief appointed.
Today marks a changing in the guard of the leadership at the Lexmark Indy 300 with the announcement of James Ashworth as the new General Manager.
Ashworth, 34, replaces Geoff Jones who was recently appointed as the General Manager, Queensland, Carlton & United Breweries -- a long-term major sponsor of the Lexmark Indy 300.
Originally from Adelaide, Ashworth joins the Lexmark Indy 300 after close to four years as Director of Licensing, Asia Pacific, for IMG.
In this role he managed a number of large sporting and cultural licensing programs in Australia including the Australian Rugby Union, Sydney Opera House, Soccer Australia and numerous golf and motorsport events. Ashworth and his team also secured the rights to act as the licensing agent of the Rugby World Cup to be held late this year.
Prior to his role at IMG, Ashworth was the Manager, Marketing and Sales -- Consumer Products for the Sydney Organising Committee for the Olympic Games (SOCOG).
Ashworth said he was excited by the prospect of leading an experienced and enthusiastic team and maintaining the Event's growth.
"The Lexmark Indy 300 has built its reputation as one of Australia's premier events and there is still so much potential to grow," said Ashworth.
"We are coming up to the 13th Lexmark Indy 300 on the Gold Coast, and the attendance has increased from 150,000 in the inaugural year to close to 300,000 over the four days.
"This is testament to the work of Geoff and the team behind the scenes in implementing a truly magnificent Event.
"I am looking forward to working with a great team and volunteer base that has so much experience and knowledge already, maintaining and growing relationships with sponsors and Government, and bringing the audience an exciting and entertaining spectacle."
Jones was full of praise for his replacement as he today passed over the leadership baton.
"James has the knowledge, credentials and vision to take the Lexmark Indy 300 to another level.
"He was right in saying that the Event still has much more potential for future growth, and I am sure you will see some exciting and new initiatives implemented this year by James and his team.
"He comes to an Event in great shape in terms of public, sponsor, government and other stakeholder support. I wish James and his tremendous team of staff and volunteers all the very best."
Ashworth relocates to the Gold Coast with wife Julieanne and daughter Jessica. He commences with the Lexmark Indy 300 on March 31.