MALIBU, Calif. (May 23, 2000) -- Christopher Joseph Lencheski has assumed the dual role of president of MFP, Inc., the Malibu-based marketing communications firm founded by former Campbell & Company chairman and CEO Rod Campbell, and managing ...
MALIBU, Calif. (May 23, 2000) -- Christopher Joseph Lencheski has assumed the dual role of president of MFP, Inc., the Malibu-based marketing communications firm founded by former Campbell & Company chairman and CEO Rod Campbell, and managing director of Commercial Operations for the British American Tobacco-sponsored Hollywood/Mo Nunn Racing CART FedEx Championship Series race team.
MFP chairman Rod Campbell is a partner in the first-year racing team with legendary race engineer and majority owner Morris Nunn, as well as PacWest team founder Bruce McCaw.
“Chris brings a wealth of experience in advertising, marketing and licensing in the Olympic Games, professional team sports, motorsports and entertainment, and he has consulted with leading global companies, properties and ‘rights-holders’ on successful marketing, leveraging and ambush techniques in support of their sport or event marketing strategies,” Campbell said. “His experience will no doubt help us achieve our goal of establishing Hollywood/Mo Nunn Racing as a premium brand in the modern day sports marketplace.”
Prior to joining MFP and Hollywood/Mo Nunn Racing, Lencheski was most recently executive vice president and chief operating officer of Baltimore/Washington-based Chesapeake Motorsports Development Corporation (CMDC). CMDC, founded by Edward and Melissa Berge, sought to develop a major league motorsports entertainment destination in the Baltimore/ Washington Corridor and also served as managing agent in 1997 and 1998 for South Boston (Va.) Speedway. Lencheski oversaw the development of CMDC’s event marketing and management contract to stage a pair of NASCAR Busch Series events. Under CMDC’s leadership, South Boston Speedway re-established itself as a premier racing property with record sponsorship and fan attendance driving equally impressive television ratings for a stand-alone Busch event.
Lencheski is a graduate of Syracuse University and guest lectures on sports and entertainment marketing at area colleges and numerous industry conferences. He also served as a committee member on the Baltimore & Beyond 2012 Bid Committee for the Games of the 2012 Summer Olympiad that recently helped to form the Baltimore/Washington Regional 2012 Coalition. Lencheski and his wife Sharon reside in Pikesville, Md.