CART Champ Car World Series and drivers to partner with National Highway Traffic Safety Administration in 'Click It or Ticket' campaign.
PORTLAND -- (June 20, 2003) -- Continuing a five-year partnership that has helped further the cause of highway safety around the nation, CART Champ Car and the National Highway Traffic Safety Administration (NHTSA) today launched a new promotional campaign to promote highway and vehicle safety. The announcement was made in conjunction with this weekend's running of the 20th G.I. Joe's 200 at Portland International Raceway.
Champ Car racing will be featured in new television and radio public service advertisements that encourage drivers to wear their seat belts, spotlighting the new 'Click it or Ticket' campaign which uses the increased threat of traffic tickets to encourage drivers to use their seat belts.
"Safety is one of CART Champ Car's primary concerns both on and off the track," said Christopher R. Pook, Champ Car President and CEO. "As the racing industry leader in safety, our commitment never ends at the checkered flag. I'm proud of how our drivers and staff have devoted their time to bring our safety messages to all of our fans. The ultimate rush is knowing that a family walked away from a car accident because they saw our message and buckled up, bought a safer car or properly used a child safety seat."
The Click it or Ticket campaign is a high-profile law enforcement activity that gives people more of a reason to buckle up--the increased threat of a traffic ticket. In 'Click it or Ticket' programs, law enforcement agencies mobilize to focus on seat belt violations and publicize the effort through news and advertising. The program has resulted in double-digit increases in seat belt use in some states and is spreading to law enforcement outlets across the country.
"Safety is President Bush's and Transportation Secretary Norman Y. Mineta's top transportation priority," said Dr. Jeffrey Runge, NHTSA Administrator. "That's why we've teamed up with CART Champ Car to reach race fans with lifesaving information about the importance of playing it safe on the highway. We commend CART Champ Car for its commitment and leadership in promoting safety on the track and throughout American communities."
The Bridgestone Presents The Champ Car World Series Powered by Ford will be featured in print, television and radio advertising featured not only on the Champ Car World Series television broadcasts, but also to Armed Forces Network outlets around the world. The print advertisements will appear in as many as 64 airports across the country under a partnership with the Federal Aviation Administration as well as in all U.S. Military publications. The partnership also includes Spanish-language public safety announcements that will run in many markets.
Championship Auto Racing Teams, Inc. (NYSE: MPH) owns, operates and markets the 2003 Bridgestone Presents The Champ Car World Series Powered by Ford. Veteran teams such as Newman/Haas Racing, Player's/Forsythe Racing, Team Rahal, Fernandez Racing, Patrick Racing, Herdez Competition, Walker Racing are among the teams competing for the Vanderbilt Cup. CART Champ Cars are thoroughbred racing machines that reach speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as Ford Motor Company, Lola Cars, Reynard Motorsport and Bridgestone/Firestone North American Tire, LLC. The 19-race 2003 Bridgestone Presents The Champ Car World Series Powered by Ford will be broadcast by television partners CBS and SPEED Channel. CART also owns and operates its top development series, the Toyota Atlantic Championship. Learn more about CART's open-wheel racing series at www.cart.com.