DETROIT (February 7, 2002) - Championship Auto Racing Teams, INC. (CART) President and CEO Christopher R. Pook announced that Haymarket Publishing has been appointed to support CART and The FedEx Championship Series with a comprehensive marketing...
DETROIT (February 7, 2002) - Championship Auto Racing Teams, INC. (CART) President and CEO Christopher R. Pook announced that Haymarket Publishing has been appointed to support CART and The FedEx Championship Series with a comprehensive marketing and promotional campaign for the 2002 season. Projects will include brand positioning, visual identity development and creative and printed work including the Official 2002 CART FedEx Championship Series Fan Guide. The series guide which will be published in time for April's Toyota Grand Prix of Long Beach FedEx Championship Series race.
"The CART FedEx Championship Series is one of the world's premier motor racing championships, so it makes perfect sense for us to align ourselves with one of the world leaders in motorsports publishing," Pook said.
Commented Tony Schulp, CEO of Haymarket Worldwide, "This relationship also provides an ideal showcase for the depth of talent and resources within our Special Projects departments in both the USA and UK".
"We are particularly pleased that Chris Pook has chosen Haymarket to create a world class series fan guide for the FedEx Championship Series," added Schulp. "In meeting with Chris and his new team we can see that CART is on the right track to a very bright future."
Steve Fusek, CART's new Vice President of Marketing said the decision to go with Haymarket was an easy one.
"RACER magazine had done an outstanding job producing the official CART series fan guide from 1996 through 2000. The relationship was there ready to be reactivated so we made it one of our first priorities.
"Another key consideration was the fact that Haymarket Special Projects is the perfect resource for many of our advertising creative needs, both at home and internationally," continued Fusek. "Our new marketing partner's ability to target, reach and influence committed racing enthusiasts worldwide, will be a critical part of telling CART's story."