DETROIT (Aug. 16, 1999) - CART Licensed Products, Inc., the licensing arm of Championship Auto Racing Teams, Inc., has announced a partnership with the Ford Motor Company on a cross-marketing licensing program. The announcement was jointly made...
DETROIT (Aug. 16, 1999) - CART Licensed Products, Inc., the licensing arm of Championship Auto Racing Teams, Inc., has announced a partnership with the Ford Motor Company on a cross-marketing licensing program.
The announcement was jointly made by Jonathan Frank, president of CART Licensed Products, and Mickey T. D'Armi, merchandising and licensing manager for Ford Racing Technology.
The term of the agreement begins immediately and carries through the end of 2000. The new relationship includes both promotions and merchandise using the trademarks of Ford Racing and CART.
"We are extremely pleased to bring Ford Racing into the fold as a licensing partner with CART," said Frank. "Ford is one of the most recognizable and respected trademarks in the world and to be able to develop cross-licensed promotional and merchandise programs with Ford is a great opportunity for CART and CART Licensed Products to build both brands."
Immediate plans for the program include CART/Ford Racing co-branded merchandise featuring Ford-powered drivers on products such as headwear, apparel and novelties. Additionally, Ford will conduct its popular Fan Appreciation Day programs in several CART race markets through the end of next racing season. Additional programs are being planned.
"This agreement will benefit Ford Racing, CART, our drivers and teams and, most importantly, our fans, through the creation and distribution of co-branded merchandise and apparel," said D'Armi. "Ford race fans will now be able to display their love of the sport and their favorite drivers and teams within the context of the most successful manufacturer in the history of CART. This exciting new line of merchandise also will provide Ford dealers with a powerful relationship-building tool at retail that links our customers and their racing heroes with Ford Racing and Ford Motor Company."
In addition to its new relationship with CART LP, Ford is an official sponsor of CART and manages the "blue box" system that records data on all race cars in the FedEx Championship Series. Additionally, Ford engines power four of the teams in the Champ Car Series, including the Ford Swift of Christian Fittipaldi, who won at Road America in Wisconsin just a few races ago.
Championship Auto Racing Teams, Inc (NYSE:MPH) owns, operates and markets the FedEx Championship Series, which is comprised of 20 races in five countries on four continents in 1999. World class drivers such as Michael Andretti, Al Unser Jr. and Jimmy Vasser race 900-plus horsepower, open-wheel cars at speeds of more than 240 miles per hour on some circuits. CART also owns and operates its top two development series, the PPG-Dayton Indy Lights Championship and the KOOL/Toyota Atlantic Championship. Learn more about CART open-wheel racing at www.cart.com.
Ford Racing is the most recognizable brand in automobile racing as the only manufacturer to compete in all of the major racing series: CART FedEx Championship, FIA Formula One, NASCAR Winston Cup, World Rally Championship, and NHRA Drag Racing. Ford has more total race vehicles in CART, Formula One, and NASCAR Winston Cup than any active automobile manufacturer.