California Speedway's Bill Miller earns award

California Speedway President Bill Miller Earns Spot in Most Influential Executives in Sports List for Southern California. FONTANA, CA (April 5, 2004) - California Speedway President Bill Miller was named one of Southern California's 25 Most...

California Speedway President Bill Miller Earns Spot in Most Influential Executives in Sports List for Southern California.

FONTANA, CA (April 5, 2004) - California Speedway President Bill Miller was named one of Southern California's 25 Most Influential Executives in Sports by the Los Angeles Business Journal in the March 29 - April 4 edition of the journal.

Miller was 23rd on the list headed by Anschutz Entertainment Group President and Chief Executive Tim Leiweke. The list also included David Hill, No. 2, chairman and chief executive of Fox Sports Television Group; Jerry Buss, No. 4, majority owner of the Los Angeles Lakers; Arturo "Arte" Moreno, No. 5, owner of the Anaheim Angels; and Jim Lentz, No. 14, senior vice president, marketing for Toyota Motor Sales USA Inc.

"It's an honor to be recognized on this list, but it's a team of individuals working together to make California Speedway a leader in motorsports event entertainment," Miller said. "Since our opening in 1997, California Speedway has made a major impact on the Southern California sports landscape. We appreciate the fact that our efforts have been recognized in this manner, and we will continue moving forward, staging and acquiring world-class events to the speedway."

The list, which was comprised by David Carter and Jeff Marks of the Sports Business Group, ranked six "areas of impact," according to the journal's article:

Money: The flow of funds directly related to the Southern California market through personal wealth, budget, investment, advertising and client activities;

Labor: Not only included the number and type of individuals employed by a particular organization, but also considered the ability to measurably impact labor throughout the region resulting from new franchises, ventures and sporting events;

Sports Product and Service Offerings: The degree to which the individual controls a category's sports inventory. This may include the number of athletes under contract, the number of major sporting events hosted at a particular venue or the percent of market share for advertising dollars;

Community : The level of community involvement, philanthropy and ability to influence regional sporting events and sport business opportunities, such as advertising, building of new venues and the procurement of new franchises;

National/International: The degree of influence outside Southern California that may indirectly impact the local sports business community;

Cross Factor: This factor was created to capture intangible attributes. That includes access and influence over the political and business communities. (Source: Los Angeles Business Journal)

Last October, an economic impact study revealed the speedway's impact from its events and track rentals to be approximately $137 million, with nearly $86 million coming from one NASCAR weekend. With the addition of a second NASCAR NEXTEL Cup Series event in 2004, the impact is expected to rise to more than $220 million.

From the community perspective, the speedway has several initiatives it supports, including the California Highway Patrol 11-99 Foundation, the Second Harvest Food Bank "Taste of the Inland Empire - Your Passport to End Hunger", the Multiple Sclerosis Society, the Muscular Dystrophy Association and CARA Charities. Last year during the Southern California wildfires, the speedway hosted a two-day "Race for Relief" effort that raised $143,284.29 for the American Red Cross, with more than $93,000 coming from speedway ticket holders. In addition, truck loads of food and beverages, along with blankets and clothing, were donated to area shelters, fire base camps, law enforcement offices and the Salvation Army.

Tickets are available for the upcoming Auto Club 500 NASCAR NEXTEL Cup Series event weekend, April 30-May 2, by calling 1-800-944-RACE (7223) or online at www.californiaspeedway.com.

-cs-

Be part of something big

Write a comment
Show comments
About this article
Series Automotive