BUSCH: New Busch Sponsor for Texas Motor Speedway

FORT WORTH-DALLAS (March 9, 1999) - It's no longer a secret. Albertson's and Pop Secret will sponsor the April 1 NASCAR Busch Series race at Texas Motor Speedway. The Albertson's 300 presented by Pop Secret was announced today by speedway...

FORT WORTH-DALLAS (March 9, 1999) - It's no longer a secret. Albertson's and Pop Secret will sponsor the April 1 NASCAR Busch Series race at Texas Motor Speedway.

The Albertson's 300 presented by Pop Secret was announced today by speedway general manager Eddie Gossage, David Jerry, Vice President, Dallas-Fort Worth Division of Albertson's, and Scott Hayes, Asst. Manager of Motorsports for General Mills, which owns the Pop Secret brand.

"We are pleased to be working with Albertson's and Pop Secret," said Gossage. "They are exactly the caliber of companies that we strive to team up with at Texas Motor Speedway."

Sparky, the speedway's mascot, "popped in" for the announcement as well, pushing an Albertson's shopping cart loaded with Pop Secret popcorn. The race will be promoted through the nearly 400 Albertson's stores throughout Texas and the southern U.S.

"Albertson's is proud to be a race sponsor at Texas Motor Speedway," said Jerry. "We'll have a presence through the sponsorship, an on-site "Fast Track" grocery store in the campgrounds as well as sponsorship of the #15 Busch team and driver Jack Sprague."

"The popularity of NASCAR in our market areas has increased significantly in the last few years and a growing number of our customers and employees are fans," said Gary G, Michael, Chairman and CEO of Albertson's, Inc. This sponsorship allows us to show our support of NASCAR fans and customers across the country and we believe we're part of a winning combination."

"What a great event for Pop Secret and our good friends at Albertson's," said Hayes. "We're looking forward to this race and perhaps, many more to come. We're proud to be working with Texas Motor Speedway and Albertson's and are looking forward to a great event."

The field is shaping up to be quite competitive with more than 40 Busch Series regulars and 14 Winston Cup drivers expected to be vying for one of 43 starting positions.

Winston Cup drivers currently planning to enter the Albertson's 300 presented by Pop Secret include defending race champion Mark Martin, 1999 Texas Winston Cup race winner Terry Labonte, Jeff Gordon, Ward and Jeff Burton, Michael Waltrip, Kenny Wallace, Steve Park, Joe Nemechek, Matt Kenseth, Kevin Lepage, Mike Skinner, Kenny Irwin and Greg Sacks.

"It's going to be quite a race," said Gossage. "There are a lot of talented drivers who will be racing to get their share of the purse."

Tickets are still available for the Albertson's 300 presented by Pop Secret at the speedway ticket office, by calling the ticket hotline at (817) 215-8500 or through participating Ticketmaster locations.

Pop Secret Microwave Popcorn is a product of General Mills. The company and its Cheerios and Betty Crocker brands will take over primary sponsorship of the Petty Enterprises' #43 Pontiac from STP at the July 1 Pepsi 400.

PURSE JUMPS FOR TEXAS RACES - Drivers will be racing for big paydays at Texas with the total purse for the weekend reaching nearly $5.4 million. The purse for the April 2 DIRECTV 500 will be $4,326,666 - an increase of nearly $270,000 from last year. The April 1 Albertson's 300 presented by Pop Secret breaks the $1 million mark this year with a purse of $1,060,821, up just over $64,000 from 1999. A first-place finish (without contingency money) for the DIRECTV 500 will pay $362,275. The winner of Saturday's Albertson's 300 presented by Pop Secret could buy a lot of groceries with the $62,700 top prize (without contingency money).

THAT'S THE TICKET- Approximately 1,000 frontstretch seats will be released for sale to the public Friday morning at 9 a.m. The seats, previously reserved for corporate seating blocks and season tickets, range in price from $70-96. The tickets will be available at the speedway ticket office or by calling the ticket hotline at (817) 215- 8500.

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Series Automotive , NASCAR XFINITY
Drivers Jeff Gordon , Terry Labonte , Michael Waltrip , Steve Park , Mike Skinner , Joe Nemechek , Kenny Wallace , Kevin Lepage , Jack Sprague , Greg Sacks , Mark Martin