LOCUST, N.C. (December 11, 2001) - Johnsonville Sausage has reached an agreement with ST Motorsports to become an associate sponsor of the No. 59 Kingsford Chevrolet driven by Stacy Compton for the 2002 and 2003 NASCAR Busch Grand National Series seasons.
"We are excited to have Johnsonville join our family of sponsors," said Tad Geschickter, owner of ST Motorsports. "It is our goal to help each sponsor build their distribution and in-store presence through their association with NASCAR. Johnsonville makes great tasting, top quality brats and other sausage products and provides a great tie-in partner for the Kingsford brand. Fans can expect some really innovative Kingsford and Johnsonville promotions in their local grocery store this year. Our mission is to make sure that every NASCAR fan learns how great a brat tastes and knows how to prepare them at home."
"From our perspective, we believe that our association with NASCAR will be an exciting way of introducing our sausage products to loyal racing fans nationwide," said Al Dummer, Marketing Manager at Johnsonville. "We think that Johnsonville products and racing go hand-in-hand and that everyone will benefit from this relationship."
Johnsonville Sausage has manufactured premium quality, great tasting sausage products since Ralph and Alice Stayer founded the company in 1945 in the small community of Johnsonville, Wisconsin. Still owned by the Stayer family, today Johnsonville is the nation's leading brand of bratwurst, Italian Sausage, and fresh breakfast links. Johnsonville also produces and distributes a full line of pre-cooked and summer sausage items. For more information, please visit the company's website, www.johnsonville.com.